Video marketing is a time-consuming exercise. You have to research, produce the right content, maintain your subscriber list, and promote yourself. You have to be willing to dedicate hours and hours to the discipline if you want to produce the best results… don’t you?
The above is a question worth pondering. Many guides and online advice about video marketing tend to emphasize taking your time, producing the best content you can, and give you huge to-do lists that become a second full-time job in and of themselves. Is video marketing quite so time-consuming, or can it be done with a few hours every week?
Define Your Purpose
Firstly, it’s important to know exactly what you want to get out of video marketing. Are you looking for an entirely new career? Or do you just want to promote your small business? Are you serious about video marketing and making it lucrative, or are you more intrigued by the concept and want to play around with it but have no defined goals?
If your goal is just to see what you can achieve with no specific aspirations, then you can dedicate as much or as little time to video marketing as you see fit. However, if you have loftier goals, then things might become trickier.
If you’re looking for a route to an entire career change then, realistically, you need to dedicate the kind of hours you would in a standard working week.
This can be extremely difficult, especially if you’re still juggling your typical full-time job, continuing your studies with an operations management online degree, or raising kids. The sad truth is, you might not have enough free time to make video marketing viable truly.
Furthermore, if you’re looking into video marketing as a way of promoting your small business, you likely won’t have the time to dedicate yourself to the endeavour itself. You’re too busy running your business, so you can only spend so much time trying to learn the ins and outs of video marketing platforms.
So does that mean you’re stuck? That the answer to the titular question is: “you have to dedicate a huge amount of time to video marketing, so don’t bother if you can’t arrange your schedule accordingly?”.
Is it better if you can dedicate hour after hour to the pursuit of video marketing glory? Of course, it is; there’s no way you can just click your fingers and experience instant success. Video marketing does take a lot of time if you wish to do it correctly.
However, that doesn’t mean you can’t experiment with the idea at all. If you can accept that it’s relatively unlikely you’re going to experience instant success if you only have small pockets of time to dedicate to video marketing, then the idea of experimenting with the discipline is still possible. You have to be realistic about the time you have and what you expect to achieve from it.
If you only have a few hours per week to invest in producing and promoting video content, then just try to do the best you can with what you have. It might not be a passport to overnight success, but it’s the start, an opportunity you may be able to build on.
Video marketing as a full-time career requires a huge time investment; there is no escaping this reality. If your schedule more compromised, that doesn’t mean you can’t achieve something in this world. Give the pursuit all the time you have, and it could still deliver substantial rewards.