Video advertising is the best way to attract the consumers as well as to educate the consumers about their benefits on choosing a particular products or services. The video is the right medium for the mobile video digital advertising. The mobile videos are more engaging that can reach the full range of consumers across the globe. The usage of mobile devices has rapidly increased day by day, and the smart mobiles became a part of digital marketing.
The technologies have significantly improved, and the consumers choose to buy some products by knowing some information from the online about the particular company. The testimonial videos and the product videos are playing a significant role in the marketing and reaching the consumers online. The videos are designed depending upon the mobile formats which can played without buffering on to the mobile devices too. Even Youtube platform also providing various features for the mobile-friendly videos and arrangements.
From the recent survey reports, it revealed that the mobile devices users are watching nearly six billion hours of video on Youtube every year. This is the live example of the utilisation of the mobile video in the advertising era. The programmatic mobile video advertising also raises its importance along with all of these things. With the increase in the mobile video advertising, the employment opportunities also increased, and app developers are designing various apps for the better advertising and consumers comfort. Now we see different online shopping sites in-app formats where we can buy our products directly from the concerned app through mobile.