Social media is the best place to build a brand presence as the majority of people across the web spend their valuable time on social media platforms daily at least an hour in their busy schedules. So, social media platforms are the best way to reach your targeted audience with ease. Looping Video plays a prominent role in Social media branding.
Let us discuss the looping video and the impact of this format on social media audience. Then we can come to our brand building strategy.
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What is looping video?
Looping video comes from loop recording in which it is a process of recording audio or video content continuously on a video server. It is called as a loop video. When coming to social media looping videos, the videos are played continuously once it was completed; they played again from start as an auto play.
These type of videos are changing the marketing landscape on social media platforms. Marketers find looping videos are one of the most trending concepts to stay connected with the audience across the social media platforms.
Looping video on Twitter:
The Twitter platform was recently updated the looping video feature which caught a great attention from the Twitter users. The platform automatically loops the videos.
We all know that the Vine App was already shut down so, automatically loop videos that shorter than 6 seconds on the timeline was going to be in trending list.
The platform also confirmed the new feature and the larger videos will be converted automatically less than six seconds loop of uploaded to the Twitter platform.
Looping video on Facebook:
The Facebook platform had already introduced the looping video feature on its platform. The video loop will be continuously gone below 90 seconds and now the live video replays are under 30 seconds in length.
The videos which are more than 30 seconds in time length can’t loop on Facebook platform. The call to action buttons is also no longer operates on organic videos. Looping videos are also there on an Instagram platform too.
Looping video on Snapchat:
Looping videos are the best way to reach your audience on social media. The mobile platforms like Snapchat are also there in the race with other social platforms in looping video features. Users can send more snaps which allow the users to view the images and video without any time limit for the first-time view.
The senders need to put a time limit to ten seconds while they share. The time limit option is also available as the new option enabling the recipients to watch the looping videos as long as they wish to watch.
Brand building with looping videos:
Social media platforms are offering this loop video feature with their terms and features. Marketers need to prepare their strategic plan while creating the looping videos on these platforms. They need to follow a separate strategic plan for every individual platform.
They need to define the objective of their video loop as there is a very short span of time to convey the message to the targeted audience. So, it is better to go with your objective and plan the message within 10 seconds of time, and your message will be connected to your audience.
Yes, create some teasers showing your logo and other important messages to your audience about your brand. Add some important links or description along with your looping videos. So audience first aware of your logo and what are the services you are offering in your next loop.
Create some product specific video which can be very helpful to your brand building. Ask some simple questions and encourage your audience to give suggestions in the comment section.