Live streaming video is a unique and effective way to reach the prospective customers and also to engage the existing customers. Customers love to watch the business activities, and events of their favorite brands and they also like to interact with the viewers, hosts, guests with text chat or voice, etc. which is possible with live streaming video. Why live streaming video is becoming popular?
Live streaming videos allow direct interaction with the people and are a great way for building relationships with the customers. Live streaming videos can be in the form of interviews, discussions on related topics or behind the scenes.
Businesses can use live streaming videos as a demo tool for their new products. Product description lives streaming videos increase the level of trust of customers as they can understand more about the product. When the product demo did physically, it reaches to very small user base, but with live streaming videos, it can reach a large number of audience.
Live streaming video can be used to create the brand image that is customer friendly. It helps in connecting with the audience. A well done live broadcast influence the brand perception. Showing the events in the organizations, behind the door activities create a personal bond between the customers and the brand.
Live streaming is also the best way to engage customers with competitions. Target the audience with your product and form a real-time connection with them by conducting competitions and giving away cash prizes etc. encourage them to participate in the call to action. Choose a random follower who participates and offers them some cash of goodies. You can also give some discount or other offers to some early customers. Live streaming videos help the brands to be transparent and engaging. Text sharing and multi-platform streams are some functionality that is ideal.