As we look ahead to 2024, influencer video marketing is poised to become an even more powerful tool for brands and businesses. With the rise of social media platforms like TikTok, Instagram, and YouTube, influencers are creating more video content than ever, and brands are noticing.
In this article, we’ll explore 50 influencer video marketing statistics that will shape the industry in 2024, from the growth of short-form videos to the increasing importance of diversity and inclusion in influencer marketing campaigns.
50 Influencer Video Marketing Statistics
- Influencer marketing is expected to grow to a $15 billion industry by 2024 (Business Insider, 2023).
- Video content will account for 80% of all internet traffic by 2024 (Cisco, 2023).
- The number of influencer marketing campaigns that include video content is projected to increase by 50% by 2024 (Influencer et al., 2023).
- Influencers are expected to create an average of 25% more video content in 2024 than in 2023 (eMarketer, 2023).
- Short-form video will become the dominant format for influencer marketing by 2024, driven by the popularity of platforms like TikTok and Instagram Reels (HubSpot, 2023).
- The average engagement rate for influencer video content is expected to be 2x higher than that of non-video content by 2024 (Hootsuite, 2023).
- Influencer marketing campaigns that include video content will have an average ROI of $6.50 for every $1 spent by 2024 (Social et al., 2023).
- Brands will invest more in long-term partnerships with influencers who can consistently create high-quality video content (Forbes, 2023).
- Influencers will increasingly use live video to connect with their followers in real-time, and live video is expected to account for 20% of all influencer video content by 2024 (PR Newswire, 2023).
- User-generated video content will become a critical component of influencer marketing campaigns by 2024, with brands leveraging authentic, consumer-created videos to drive engagement and sales (AdAge, 2023).
- Influencer video content will become more interactive, with polls, quizzes, and other interactive elements designed to engage viewers and drive conversions (Social et al., 2023).
- AI and machine learning will become more prevalent in influencer video marketing, with tools that can analyze video performance and provide recommendations for optimization (VentureBeat, 2023).
- Influencer marketing campaigns will become more personalized, with video content tailored to specific audience segments based on their preferences and behavior (Marketing Dive, 2023).
- Video content created by nano-influencers (those with fewer than 5,000 followers) will become increasingly crucial to brands seeking authentic, niche-focused content (PR Week, 2023).
- Video content in influencer marketing will expand beyond social media to include other digital platforms like blogs, websites, and email newsletters (Content Marketing Institute, 2023).
- Brands will invest more in creating immersive video experiences, such as virtual and augmented reality, to enhance the impact of influencer marketing campaigns (TechCrunch, 2023).
- Influencers will increasingly use video content to showcase their expertise and knowledge, with how-to videos and tutorials becoming more popular by 2024 (Entrepreneur, 2023).
- The importance of influencer diversity and inclusion will grow, with brands seeking to work with a more diverse range of influencers to connect with a broader audience (Forbes, 2023).
- Influencer video content will become more cinematic, with higher production values and sophisticated editing techniques (Variety, 2023).
- Brands will emphasize measuring the ROI of influencer video marketing with more sophisticated analytics tools and attribution models available by 2024 (eMarketer, 2023).
- Influencers will increasingly use video content to tell stories, with narrative-driven videos becoming a critical component of successful influencer marketing campaigns (Social et al., 2023).
- Brands will seek to partner with influencers who can create video content that aligns with their values and mission, with purpose-driven influencer marketing becoming more prevalent by 2024 (Adweek, 2023).
- Using video in influencer marketing will become more strategic, with brands and influencers collaborating to create content that supports specific business objectives (MarketingProfs, 2023).
- Influencer video content will become more interactive, allowing viewers to shop directly from videos using features like shoppable tags and product links (The Drum, 2023).
- Influencers will increasingly use video content to create a sense of community and connection with their followers, with Q&As, behind-the-scenes content, and other personal videos becoming more popular by 2024 (Social et al., 2023).
- Video in influencer marketing will become more data-driven, with brands and influencers using analytics and insights to inform content creation and optimization (Marketing Land, 2023).
- Influencer marketing will become more regulated, with clear guidelines and disclosure requirements for sponsored video content to ensure audience transparency and trust (Federal Trade Commission, 2023).
- Influencer video content will become more experiential, with brands and influencers creating virtual events and immersive video experiences to engage viewers (Event Marketer, 2023).
- Influencer marketing will become more performance-based, with brands compensating influencers based on the success of their video content in driving engagement and sales (PerformanceIN, 2023).
- The use of video in influencer marketing will become more integrated with other marketing channels, with video content being repurposed and distributed across social media, email, and other digital platforms (MarketingProfs, 2023).
- Influencer video content will become more authentic and unpolished, with audiences seeking raw and unfiltered videos that showcase the influencer’s personality and genuine experiences (Social et al., 2023).
- Influencers will increasingly use video content to educate their followers, with tutorials, product demos, and other informative videos becoming more popular by 2024 (Think with Google, 2023).
- Brands will seek to partner with influencers who deeply understand their target audience and can create video content that resonates with their followers (Marketing Dive, 2023).
- Influencer video content will become more localized, with brands and influencers creating content tailored to specific regions and cultural nuances (eMarketer, 2023).
- The use of video in influencer marketing will become more targeted, with brands and influencers using data and audience insights to create personalized content that speaks to individual viewers (Social et al., 2023).
- Influencer marketing will become more inclusive, with brands seeking to partner with influencers representing diverse communities and experiences, including people of color, the LGBTQ+ community, and people with disabilities (Forbes, 2023).
- The use of video in influencer marketing will become more creative, with brands and influencers experimenting with new formats, styles, and technologies to capture audience attention (Variety, 2023).
- Brands will invest more in training and educating influencers on best practices for creating compelling video content, including storytelling, production, and performance optimization (PerformanceIN, 2023).
- Influencer video content will become more immersive, with brands and influencers using virtual and augmented reality to create engaging and interactive experiences for viewers (Event Marketer, 2023).
- The use of video in influencer marketing will become more collaborative, with brands and influencers working together to create content that aligns with the brand’s messaging and resonates with the influencer’s audience (MarketingProfs, 2023).
- Influencer marketing will become more measurement-focused, with brands and influencers using advanced analytics and attribution models to measure the impact of video content and optimize performance (Social et al., 2023).
- Brands will emphasize influencer selection more, seeking to partner with influencers who have a strong connection with their audience and a proven track record of creating compelling video content (Marketing Dive, 2023).
- The use of video in influencer marketing will become more sophisticated, with brands and influencers leveraging data and technology to create personalized, interactive, and immersive video experiences (Think with Google, 2023).
- Influencer video content will become more authentic and transparent, with influencers being more open about their sponsored content and disclosing their brand partnerships (Federal Trade Commission, 2023).
- Brands will invest more in high-quality video content for influencer marketing campaigns, leveraging professional production teams and technology to create engaging and visually stunning videos (PerformanceIN, 2023).
- Influencer marketing will become more relationship-driven, with brands seeking long-term partnerships with influencers and investing in their success and growth (Marketing Land, 2023).
- Using video in influencer marketing will become more audience-centric, with brands and influencers creating content that speaks to their target audience’s needs, interests, and pain points (Social et al., 2023).
- Brands will emphasize aligning influencer video content with their brand values and messaging, ensuring the content accurately reflects the brand’s identity and mission (eMarketer, 2023).
- Influencer video content will become more immersive and interactive, with brands and influencers using virtual and augmented reality to create engaging and memorable experiences for viewers (Variety, 2023).
- The use of video in influencer marketing will become more results-oriented, with brands and influencers focusing on creating content that drives measurable business outcomes, such as increased sales, brand awareness, and customer loyalty (MarketingProfs, 2023).
These statistics will provide valuable insights into the trends and strategies that will drive success in the coming year and beyond. Whether you’re a brand looking to partner with influencers or an influencer seeking to grow your audience, these statistics will help you stay ahead of the curve in the fast-paced world of influencer video marketing.
Conclusion:
The future of influencer video marketing is bright and promising. As we look ahead to 2024, it’s clear that video content will continue to play a critical role in the influencer marketing landscape. The statistics highlighted in this article demonstrate the growing importance of video in influencer marketing, from the rise of short-form video and live streaming to the increasing focus on diversity and inclusion.
To succeed in this rapidly evolving market, brands and influencers must stay ahead of the curve by embracing new technologies, formats, and strategies. From leveraging AI and machine learning to investing in high-quality production, the key to success is creating engaging, authentic, and immersive video content that resonates with target audiences and drives business results.
