Be as a consumer first. As a consumer where you watch the majority of the ads in your daily life? The answer definitely contains at least one social media platform name.
That is the power of social media platform and social video ads.
People are habituated to spend their valuable time on social media platforms these days. The majority of video ad clicks are obtaining from the social platforms.
Table of Contents
- What exactly is the social video?
- Why is social video key for your marketing practices?
- Social native videos
- Why businesses need to focus on Social videos
- Most of your competitors use social video
- How brands can use the social video advantages?
- Lead generation
- Social media for customer engagement
- Customer support
- Live video
- Cross promotion
Every social network is unique in its own features and has unique audience. The video content that is posted for promotion, advertising and for sharing is considered to be as social video. This social video can easily communicate with the huge audience across the platform and are shareable videos.
You must need different strategic plan to deal with the social video for your brand. Brands are focusing on the social media platforms for their marketing and promotion. Most of the brands are already got successful with the social video strategy.
Social video is very simple to know but it needs some detailed study to understand its importance for brands and marketers online.
Social native videos
The majority of social media platforms like Snapchat, Facebook, Instagram, YouTube, Twitter etc are having their own features. The main functionality is sharing the video content and this sharing will also differentiate form one platform to another platform.
The news feed algorithm will be different and the video must be created by understanding the present newsfeed platform across the social platforms you have to choose.
Why businesses need to focus on Social videos
Video can connect with viewers and convert them into your customers
Social networks work basing on their algorithms flow charts. When comes to twitter platform you can respond to the customer within 140 characters and video with 30 seconds message.
55 percent businesses are using the social video as their main marketing tool to target the audience. Most of their competitors are using the social media for their video promotion and advertising.
The live video advertising and promotion across the social media platforms are also greatly increased. So, social platforms were already focused on the different video editing and publishing tools for brands and video creators.
According to the social video statistical reports, it was revealed that
More than 70 percent businesses are using the video had increased their website conversion rates.
70 percent internet traffic in 2017 comes from video. More than four million daily views are reported on YouTube videos.
One-third of people across the internet are using the people. Most of the views are noticed from the mobile video consumption. Facebook was reported that it was getting around 100 million hours of daily video viewing watch time.
The majority of social platforms like YouTube, Facebook etc are getting unique users every day and your brand can reach more and more people across the globe by promoting your company or brand with a branded video.
Brands can utilize the social video to generate good sales leads. Make it clear and place your call to action at the end of your video. This can helps your business to generate good leads. The result depends upon your strategic plan and the way of implementing it to reach your targeted consumers online.
Social media for customer engagement
Brands can go with the definitive videos about their products like product demos and how-to type of video content. You can support the customers by creating different types of video content which are useful to your customer.
Brands can release their new product launches and live events with live social video features to be more engaging with the customers. Brands can implement their live videos strategy and can promote pre and post video launching.
You can also promote the video content on different platforms without sticking to the same platform. Yes, you can utilize and repurpose your video content on multiple social media platforms. Cross promotion can help you gain visibility and promote your brand to the next level.
Finally, understand the importance and the ways to use the social video for your brand to get successful on online advertising medium.