YouTube is a great place to put your video to expose it to as large an audience as possible. At the time of this writing, the site boasts over 6 billion hours of video watched each month. YouTube is the reason why most businesses have content on YouTube. It has become the de-facto place to watch video online. YouTube has also risen as a search engine in its right and is the second largest search engine on the internet. But despite knowledge of YouTube’s prominence as a search engine, many marketers fail to optimise their videos to be indexed and found by that search engine. One of the biggest mistakes is using bad titles. When YouTube crawls and indexes your video, one of the most important pieces of information used is the information you put into the “title” field. Use the five tips below to get the most out of your titles and the most traffic to your videos.
Stick to 50 characters or less – YouTube allows for up to 100 characters in the title field, but only 50-60 characters are shown in search results. Google places ellipses at the end for longer titles, which can clutter up the search result for that video.
Don’t add too many keywords – It may be tempting to just stuff all of your target keywords into a YouTube title, but this might actually hurt you. Google is constantly refining their search engine, and the latest update puts an increased emphasis on search results that answer questions as opposed to simply returning results with high keyword density.
Try using numbers in the title – Using numbers in titles has a bit of a bad rap, especially in the blog world (i.e. “10 Tips for..” “5 Reasons Why…” “12 Amazing Pictures…”) The reality is they work very well and consistently outperform similar titles that don’t contain numbers.
As with any marketing strategy, you may need to change course after you publish your video if it’s not performing how you wanted it. YouTube allows you to change your title at any time so keep tweaking until you find a title that’s right for you.