Amazon has given a great chance to stand out having massive success through Amazon Video direct. Amazon is getting into video, most of the people and content creators are talking about how this Amazon Video Direct is going to be a huge game changer in the video marketing industry.
Amazon video direct is a new platform created by the Amazon that we have a prediction that it’s going to down the YouTube platform soon. YouTube offer your video for free to download and view. The unique thing of Amazon Video direct is it will pay for your videos. Amazon has close to 70 million prime members, and it’s growing every day.
Content creators often browse on the internet to know how to upload videos to Amazon direct to implement on their video marketing strategies.
Here we explained a step by step process on how to upload videos to Amazon Video Direct.
Table of Contents
Sign Up For An Account
The first thing we should do is sign up an Amazon account.
To sign up an account go to videodirect.amazon.com
Create a free account and login with Amazon credentials.
Dashboard Of Amazon Video Direct
Once if you finished with login go to the Dashboard.
Your Dashboard display three tabs they are
- Your Videos
First, go to “Your Videos” there you can see a list of videos you published .
If you are a new user to this account,
click on the “Add Title” tab to start adding titles.
It displays a small popup window, fill the details of Title, category and choose the Catalog listing language.
Click on “Continue” to proceed.
You will be taken to a page with four tabs of Catalog listing, Cast & Crew, Video Assets and Availability. Let’s discuss each one separately.
Where the Catalog listing asks you additional information of the video that you are going to upload on Amazon Video direct Account.
Just fill the details of Title, category of the video.
Next, you will lead to the term Synapsis, and You should write a short description of 400 characters about the video.
Next, choose the genres among the list, select rating if you have any, choose appropriate ages, preferred visual language that your video should display.
Coming to Graphic Assets, this key art displayed search results in Google. It’s just like thumbnails on YouTube. You can create an extraordinary key art using different editors.
Go to Browse under the Key art and upload the thumbnails from your device and click on “Save.”
It takes a few seconds to save, and the “Catalog Listing” appears in a green color that it means you have successfully completed this first task.
Cast & Crew
Over cast & Crew it will ask you the details of your Actual video producer, video creators, crew details.
Fill the details of the Studio creator name else you can give your business name.
Mention the crew members their role and designations if any. It’s optional you can give your name also. Similarly fill the details of Cast, their Character and actions performed by that crew.
Amazon has given a chance to add more than one member in Cast & Crew by clicking on the “Add Crew Member” or “Add Cast Member.”
Then Click “Save” it will take a while to save and appears in Green.
Video assets play a crucial role in uploading the video to Amazon video direct.
Here you can see three significant tabs like Mezzanine file, Captions and The Mezzanine file is actual video upload, and it contains specifications of the video.
Here you can see the rules and regulation of video quality, size, etc.
You should upload a video with a 1920X1080p resolution to publish the video.
4k and Ultra HD video content is not supported at the moment we hope for the future.
Click on “Browse” to upload the video to Amazon account.
Next move on to Captions, Your video file will not publish without adding captions file in Amazon video direct.
Most of the people used to upload the video once you published on Youtube. So go to YouTube videos and select the Subtitle and CC. In the video information page check for English automatic subtitles and download it from the actions tab.
All content creators are recommended .srt file for adding subtitles to your video.
For trailers tab, you can upload a trailer and its optional. Generally, people add trailers for short films, long films, and event videos.
Click on Save and move on to the next tab.
It will ask you some question regarding availability of your video in different counties, or worldwide.
Most of the people choose worldwide visible to all. Else you choose a separate country
The next question comes how will your Amazon customers what your video?
You can access for only Amazon prime members or free for pre-roll ads this is only available in the US. Else you can offer the price tags displayed in the list.
Finally, it will display a question”When should your video available?
You can pick as soon as if you publish it now. Else you can choose and schedule it for later.
Click on save and check all the tabs are in green
Once all the tabs appear in Green, you can publish your video which is located at the top right corner of the dashboard.
Click on “Publish” button to publish your video.
Later go to the “Your Videos “ tab to check your video published or not.
Amazon video direct allows filmmakers and content creators to upload their videos with free of cost on Amazon account to showcase their talents. It is one of the best platforms for the businesses to campaigns and promotes their brands.