Marketing mix strategy is the best tool for the marketer to promote his product.One of the mixes includes the online promotion which also called ‘content marketing’.There are many channels offering content marketing, and some of them include channels like YouTube, Facebook, Linked In, Instagram etc.One of the competitors vying for the suitable pie in the market of content marketing is Snapchat.
What is Snapchat:
Snapchat started its journey with the most famous name as ‘self-destructing images’ way back in 2011. Initially offered for students of Harvard University, Snapchat extended its operations to other fields as well as other parts of the world.
Increasing its popularity, Snapchat app today is available for both Android, iOS and is available in 20 languages (worldwide).In brief, the journey of Snapchat indicates that in May 2012there were just 25 images/second sent, and in November 2012 users had shared over one billion photos.December 2012 saw Snapchat adding the ability to send video snaps in addition to photos, and this can term as the turning point for this channel. Most important feature here being that the video of up to 10 seconds can capture and after a single viewing, the video disappears by default (self-destruction photos/videos).
Snapchat in brief:
Over 100 million daily active users.
400 million snaps per day.
One of the fastest growing social networks.
Marketing on Snapchat:
The marketers can involve Snapchat as part of his marketing mix strategy and for this, he has to adhere to certain strategies as pointed below:
1) Provide access to his clients for his live events.
2) Delivering private content to selected audience.
3) Offering contests, prizes, perks etc.
4) Take people behind the curtains.
Snapchat is one of the wonderful online platforms offering excellent technology and also an excellent marketing opportunity. The marketer needs to cash the popularity of this channel for promotion of his products.