Roku is a streaming media player. It takes content from the Internet and displays it on the television. How can Roku developers who create Roku channels make money? The first thing that comes to mind is with advertising.
Most Roku developers monetize their channels with advertising. This is how even regular television channels make money. Most of these Roku channels integrate with ad networks such as AdNexxt. The most recommended way to make money on Roku is streaming ads for all Roku channels.
Video Advertising Networks
The video advertising networks stream TV commercial like advertisements for the Roku channel. The Roku channel developer places the ads, in the beginning, middle or end of the video content. For this, they are paid for every ad. This is called the monetization. The problem of using the ad networks is that they cannot fill the ad requests of all Roku channels and fill only 40 to 50 percent of them.
This is how to make money with Roku channels with video advertising networks. Sig up with any of these networks and add their code to the channel. To fill the ad breaks completely, sign up for more than one network. Another way to make money with Roku channel is to approach individual advertisers and make them pay you directly for advertisement spots on your channel.
Selling Ad Spots
Another way to make money with Roku and connected TV channel is to sell ad spots on the channel and insert them in the content. Another easy way than selling the ad spots is to find a financial sponsor for the entire channel. This can be done along with using ad networks. To find the sponsor, the content of the channel need to be relevant to the sponsor.
Roku channels can make money with product placements also. The companies pay to the channel owner for mentioning, displaying or featuring their products within the content of the channel. This can be done depending on the content that is created. For example, if yours is a cooking channel, use only specific products in the recipes. Another not so interesting way to make money on Roku channel is with banner and text ads. Incorporate the banner and text ads in the channel theme or into the content.
If the Roku channel is created with specialized content such as a church or religious content, you can accept donations. Roku allows selling access of the channel content on one time, monthly or yearly basis. This service is offered on Roku channel store. Ask people to take one time, monthly or yearly subscription to access the content.
It is possible to make money with Roku with infomercials. Infomercials are bigger than commercials and these run between fifteen and sixty minutes. Though these are not preferred for Roku, if the content is right, these can be used to make money. Telling and selling are the advertising elements for creating infomercials.
Per inquiry advertising or performance based advertising is another way to make money with Roku channels. Money is paid per order, inquiry or lead instead of the view. Subscription based or SVOD content is another way to earn money with Roku channels. The people are charged to access the content.
However this is not a very popular way as Roku takes thirty percent cut of it and also because people opt for Roku channels to save money and it is not a good idea to ask them to pay.
Whether you are going to launch a Roku channel or already have a channel, you should effectively monetize it. It is also important to understand all the options available to make money on Roku channels. Therefore explore all the streaming ad options and utilize them.