Video Marketing ads are everywhere, you can see them usually in social media, TV advertisements, and outdoor LED. It changes the game of marketing strategy because before people market their business using traditional techniques like flyers, leaflets, and vouchers. This type of marketing strategy will give you more time and effort to execute.
You cannot deny the fact that people today would rather watch a video marketing ad instead of reading a voucher since it is easier and convenient for them.
And if you are starting a business and wanted to get your target market’s attention you should go with the trend which is creating a unique type of video marketing ad and here are the tips of doing it.
Table of Contents
Know your Target Market
Doing business blind is dangerous, and you might lose your money right away. So before making any expensive video marketing ad, you need to conduct some research first on what type of market you are getting into. The effective way to execute this is by taking suggestions from your customers.
And after collecting all the information you needed then you can now start creating the right video marketing ad for your business and take your customer’s negative feedback seriously.
A perfect marketing ad will boost your sales online as long as you are prepared and considered every detail.
Always Remember that Time is Crucial
When you are creating a Video Marketing Ad you should consider that the person who is watching your ad has the choice of skipping it. That is why you should give your best in making your ad lively and fun at the same time so that you will get the attention of the person who is watching.
Provide some words or sentences that will keep the person who is watching your video stay. You can also provide how is your business is better than other businesses.
And develop common questions that your audience would also ask you about your business and provide the answers right away. By doing that they give the interest to continue watching.
Why is your Brand better Compared to Other Brands
You should make sure that by making your video marketing ad you will provide the reasons why your brand is different from others. You can highlight the level of quality service you can do which other businesses cannot provide or let your target market know how important they are and they will always be your top priority.
You can also provide your audience with what type of rewards you have received ever since you started your business. This will let them think that your business is not just for the show.
If you also had some good feedback from clients, you can highlight this to your video ad. And let your audience know about the benefits they would get from your business.
Make your Video short but Informative
Making a video marketing ad that is very long will not be good. You should maintain a maximum of 30 seconds worth of video and put every detail that you need.
Having a long clip would make your audience lost their interest and might end watching before they will see the message that you wanted to tell them. More audience interest means more sales.
If you’re still starting a business and you want your audience to know what type of brand you have an item you can give, you need to have a longer video to insert specific information like links to where they can go.
For example, If your business is selling watches, they can go to thewatchcompany.com, amazon.com, and ebay.com to look for your brand and item.
Call of Action (CTA)
You created a video marketing ad to increase your sales online, and that is why you need your audience to do something after watching your ad. You can put your company landline number or email for them to contact you if they have questions about your product.
You can add a link to your website so that they can right away see your product and purchase.
Don’t make it difficult for them to connect with you after they watched your video. Be sure to make it convenient, easy, and fast.
You can also add some discounts or freebies when they click the link that you have provided. By doing this, it will entice them to contact you right away and can lead to sales.