The most active microblogging platform always busy with new tweets every second was stepping ahead with new video count feature. It is only available for some users. The Twitter platform is continuously experimenting new features on its platform to provide its users with a video-rich experience. The platform was testing new video-related features on its platform.
The view counts feature can provide the helpful information for the video creator and publishers about the popularity of the video that is posted on twitter platform. At present, the platform is exploring its possibilities towards display and ranking content which can be placed in the explore section on Twitter.
The platform is mainly concentrating on the live video. The streaming rights are secured by the NFL, and 2016 Melbourne cup is the Twitter’s first partnership in live streaming. Previously, Twitter announced that it would consider the two to three second watch time as a video view measure. But, advertisers left in confusion about what they are paying for.
Today, the platform has come with a new planning to address the long-standing view count issue. It is implementing great changes to reduce the abuse on the platform. Marketers are with a hope that they can know the things in clear light for their video ads on Twitter and very soon we can expect the change in targeting and analytics on Twitter platform. So, marketers might need to do minor changes in their Twitter strategy plans. Hope the new feature will bring new change on Twitter platform and change for marketers too.