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How Bad Video Marketing Can Damage Your Brand (And How To Avoid It)

video marketing

When many business owners hear the term ‘video marketing’ it tends to make them quite excited. To a businessman or woman who is only just venturing out into the world of social media and beyond, the term does indeed sound quite exotic.

Video marketing itself is not exactly a new phenomenon – just think back to vintage adverts for everything from cars to toothpaste. But it is a type of advertising that has become easily accessible in recent years.

No longer restricted to the big brands, video marketing is a bandwagon many smaller companies are now jumping on. It can bring about excellent results for your business as it is a great way to engage with your audience.

But this is one area of video marketing that it is vital to do well. Otherwise, you may as well not be doing it at all. Here are some common mistakes people make when producing a video for their business and how you can avoid falling down the same hole.

Not including a call to action

A call to action should be at the very center of all your marketing campaigns. It’s all well and good having a beautifully shot, visually appealing corporate video made.

But if it lacks a call to action, it may have been a complete waste of time.The reason a call to action is required is because it gives your potential customer a clear route to go down.

You might advertise your services and the excellent ethos that your business runs on. But if you don’t tell your client how this could benefit them, and how they can access it, you are missing a trick.

Having poor video quality

It used only to be huge, rich corporations who could afford to have professional-looking videos made to promote themselves. These days, filming equipment and film professionals alike are much more affordable for the average person.

Therefore there is no excuse to produce a poor quality video – it simply won’t gather the outreach you need. Spend some time taking a look at your competition and see what aspects of their videos you need to try and emulate.

Is all the footage shot in HD? How long does the clip take to load ? These are both essential factors in video marketing that make a consumer decide whether to watch your video, or whether to move on to the next one.

If you are doubtful of your filming and editing abilities, it may be worth hiring professional camera crews and post-production staff.

Making the video too long

Even though the phenomenon of online video is still relatively new, the scene has evolved hugely during the short time it has been around.

Videos on a service provider such as YouTube used to range between 5 and 8 minutes on average.

Now, people’s attention spans are much shorter, and businesses have had to adapt to grab people’s attention straight away.

Therefore, make sure you get straight to the point in your video marketing campaign and don’t make the clip too long-winded.

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