Table of Contents
Why is YouTube important for the brands?
There are many reasons for this.This is the second largest search engine after Google.
This is also the largest social media platform in many countries and there is a lot of young audience for YouTube which makes it the most sought after b brands. According to studies YouTube drives more sales than other social media platforms.
What is Hero hub Help Content Strategy?
There are three key components and these are a content strategy, optimization and community.
Create content and program the channel, make the content discoverable by the audience and interact with the followers so that the channel grows.
Uploading videos on YouTube is not as quick a posting the Tweets. However, anyone who has a smartphone and an internet connection can get started on YouTube and create content that will be loved by the target audience.
Creating successful content for YouTube is not that simple.
YouTube advice on how to program a channel and according to YouTube, there are three category types of content that need to be created by brands and these are a hero, hub and help content.
Hero YouTube Content strategy
Let us now know about hero YouTube content strategy.
These are types of videos created by brands for their product launches or other announcements. All the content that is created does not go viral.
Video marketing strategy may be complicated for brands that newly included video in their marketing strategy.
Hero video content is the big moment of the brand or we can also call it as the flagship video of the brand for that year. Of all the types of content, the video is more effective and if is addressed to a target group it has high chances of going viral.
Hub YouTube Content Strategy
Hub content is the one which is aimed to target the interest of the specific group. The video content is pushed to recipients who are ready to receive the updates.
Hub content is the content that attracts the viewers for many days. Hub content videos should tell stories to the viewers. This can be some historical events related to the brand, or the videos that show how the products are created.
Hub content type is uploaded on regular schedules and the audience will return to the hub to check the new content.
Help YouTube Content Strategy
Creating a content plan before making videos for YouTube is important as it helps in meeting the goals, engage with the audience.
The videos should inspire the audience to built emotional bond with the brand, educate them with information that they are looking for and also entertain them, make them laugh and also encourage them to share.
Help is one of the components of the content pyramid defined by YouTube. YouTube the content about which the audience searches for regarding the brand and could be the tutorials about the product, how to contain and the information about the customers.
Help content is the SEO strategy that answers the questions of the consumers in their search. Help content should be made to answer what the consumers are searching for.
many brands are using content marketing, and more and more brands want to use this. Not having a proper content marketing strategy leads to wastage of resources and may not give the desired results.
The hero, hub, help method lets the brand engage their visitors, retain them and create a community. This is the crucial thing required for the success of video marketing strategy and to built brand online.