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Google Instant Video Ads – The Next Big Thing

Google Instant Video Ads

Google has been synonymous with providing instant information on anything and everything belonging to this earth and other universes as well.The channel established itself as one of the dependable sources of information needed by the users from time to time.Google has been maintaining links to various web pages containing information.The search on Google only returns the link, and once the user clicks the link, updated data about search criteria will appear on the screen. The complete details of Google Instant Video Ads is given here.

Google has been planning to launch additional features on its platform, and this most exciting concept is known as Google Instant Video Ads.The real-time ads appear during live events.Google involves its associate DoubleClick and also Paramount as partners in this technology which is considered as the next big thing.

This concept (of real-time video ads) provides a unique opportunity to form deeper connections with audiences.Once Google announced its plan to roll instant video ads service, the immediate response was that it is going to become a big threat to Twitter. There has been a severe competition between Twitter, Instagram, Facebook & Snapchap and all of them are looking for and aim at fostering a connection with people looking to feel a part of the big event that is being live streamed.

Instant video ads happen to be a wonderful tool for the marketer to provide and promote information about this product in real time.The marketer will be able to provide updated information relent to consumers.There has been a lot of discussions going on about Google providing instant video ads.The difference is now it is using the services of an external agency, i.e., M/s. Paramount.

Though the benefits of live streaming ads are yet to be established. There is enormous debating going on about this topic, and we can conclude the Google Instant Video Ads. It is definitely the next big thing and also that this concept will come into practice very shortly.

YouTube Video Tracking with Google Tag Manager (GTM)

Google Tag Manager allows the users to update the videos quickly. Updating means there are many tags along with the snippets on the website as well as on the mobile applications can help in analyzing the traffic and the marketing. By using the Google tag manager, you can update the Google Ad words and the analytics for your YouTube videos. Helps in reducing the significant mistakes or errors that flow in your YouTube videos too. The Google tag manager is useful for the Mobile apps, web as well for tracking the YouTube videos.

The tags are nothing but the code of the snippet which sends the information to the third party and manages the solution with the google tag manager within the user interface.

Tracking of YouTube videos using the google tag manager

  • Get an account with the Google tag manager
  • Create a macro name and select the type as a Custom Java Script
  • This will check whether the YouTube video had embedded on the web page or not
  • Click save button by copy pasting the text box
  • Create new HTML tag with concern specification depending on your requirements
  • Create universal analytic tags with the complete specification by providing the tracking ID and the type of event
  • Save your new tag
  • Preview and debug the tags
  • Publish the new container version
  • Embed the Youtube video
  • Play and pause it
  • Check the real time event reports
  • Get detailed view of insight

If YouTube tags are firing correctly, than its time to track it live.

If somebody used your YouTube video embedding the code and placed in some other websites. With the help of Google Tag Manager, you can identify the Embedded code in iframes.

The information on the iframe you can track the video source. So we can send events to Google Tag Manager and Google Analytics to gather reports.

Conclusion:

YouTube videos can be tracked using the Google tag manager, we have compiled a list of ways to track your YouTube embed videos and how to track your YouTube embed videos using Google Tag Manager(GTM).

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