Facebook went from being just a social networking site or service provider to being the base for several of the world’ companies to invest in by providing them with the ability to post ads. A decade ago, Facebook was just an idea. Today, people weave their innovative ideas around this networking giant’s website. However, the versions of Facebook such as the mobile, desktop and Tablet version are all so sought after that it becomes difficult to choose which device is to used for which purpose. But Facebook has mastered even that, in that, it allows for a seamless integration of all platforms to be both conducive and responsive. The desktop, however, has still not lost its sheen through the mobile space is quickly encroaching the boundaries of devices. Though native, the desktop remains to be most used and most comfortable for a plethora of users, and so, have the top companies capitalised these opportunities.
While browsing Facebook over your Desktop PC, they are several Ads that pop up and ask you to install games. These ads, while considered spam, are the ones that allow one to play games and the purpose of bringing them right while you’re on Facebook is more than just a marketing gimmick. With desktop app install ads, you will be able to reach people at scale and drive installs where they are most engaged, in News Feed, in addition to the right-hand column. Your ads will attract attention with a strong call to action, “Play Now,” or “Use Now” and a large engaging image. Each user that clicks your ad and accepts your app’s permission prompt will be counted as an install, allowing you to measure and optimise your ads based on installs.
This way you can make the most out of Facebook thus helping your game usage and propagation.