Facebook will begin telling users how many views a video has received, a move that demonstrates the importance Facebook videos play for online publishers trying to push their content in front of as many people as possible. Facebook will begin telling users how many times a video appearing in their news feed has been viewed. The number of times a video has been viewed will be shown on public videos from individual people and pages. The announcement came as part of a blog post detailing the importance Facebook is placing on video. And it’s not hard to see why. In addition to the sheer volume of people regularly viewing and sharing videos via Facebook, the impact of Facebook videos is well documented by this point.
In a notable example from the summer, the ALS Ice Bucket Challenge raised more than $100 million in 30 days for research on amyotrophic lateral sclerosis (ALS). That was mainly a result of individuals challenging friends on Facebook and sharing more than 17 million ALS challenge videos that were viewed by more than 440 million people more than 10 billion times. As Facebook has become an essential platform for online publishers to push content to viewers, it has added new features and metrics to let publishers know how many people have viewed and engaged with their videos as well as link to external websites viewers can visit after watching a video.
Video on Facebook was built to be mobile first, and now more than 65% of video views are on mobile. Now, once users finish watching a video, Facebook will also begin showing users related videos it thinks they will want to see. Facebook has an edge over the Google-owned video giant in that it can target viewers directly on their mobile devices, while YouTube tries to figure out how best to transfer its users from the Web to mobile.