Facebook wants to make its home for businesses less like a newspaper that come to you and more like TV channels you turn on. That’s why it’s YouTube that’s getting flattered by the social network with a new design for the Video section of Facebook Pages. All businesses will soon be able to choose a featured video to be displayed extra-large with a live comment feed atop their Page, and cobble together playlists of more of their videos. Facebook Video Features makes the Videos tabs of Pages look and feel a lot like YouTube Channels.
Native Video Upload: When a video is uploaded to Facebook natively, its appearance in the News Feed is much larger than the link page post ads pointing to the YouTube video. Additionally, when playing the video, it’s a much more engaging experience.
Statistically, native video gave 2.5x higher CTR ,30% higher video play rate (number of clicks on the ad unit which are video play clicks), 10% lower cost per engagement (e.g., post comments, shares and likes), 3.5x lower CPC and 5.5x lower cost per video play.
Embed Facebook videos to third-party sites: YouTube makes it easy for users to embed YouTube videos on any website, meaning it is easy for people to embed most videos on a news site, blog or another content site. Facebook has now finally followed suit by giving Facebook users the ability to embed a video uploaded to Facebook by pasting an embed code into a webpage. The complete information of Facebook Video Features can be found here.
Create video playlists on Facebook To create a video playlist for your Page:
- Click Videos below your Page’s
- Click Create Playlist
- Add a title and description and click Next
- Select the videos you want to add to your playlist and click Next
- Click and drag videos to order them and click Create Playlist
Feature videos on your brand’s Facebook Page
Some people will see video ads come to life as they scroll through News Feed on mobile and desktop. Here’s how it will work:
- If the video is clicked or tapped and played in full screen, the sound for that video will play as well