Facebook live streaming announced in 2015, and it was initially available for celebrities.But it is now available to all users who are active on Facebook. If we consider media broadcasters, Facebook 24 Hour Live Streaming helpful to them for Branding their business.
There are many reasons why media broadcasters must consider using Facebook Live, here are few of them. Using live videos as part of social media strategy helps the viewers to know and understand the broadcaster better. Facebook 24 hour live video helps to engage the people more.Live interaction with the audience helps to connect with them well.
Having a questions and answer session in the Facebook live video can help to get instant feedback from the audience. Facebook 24 Hour Live Streaming can also give ideas for future content. It also helps to understand the audience better. Understanding them help to create unique and good quality content for them.
Media broadcaster can use Facebook Live videos to attract the younger viewers as these are now spending more and more time on social media. Live video content watched by the audience, and those who missed can replay them on Facebook and these can be embedded on the blogs of the broadcasters as well.It is also possible to test new ideas and to know the reaction of the audience immediately.
Many media broadcasters are using the Facebook live video feature, and it said that they get more views than the traditional content.At the same time, it also said that if the content created is excellent; it can attract audience regardless of the platform it published.
Facebook 24 Hour Live Streaming can help the broadcaster to bring out their best.The audience can go around the world and hear interesting Live stories. It allows interact with the viewers in real time and this is what puts Facebook live video stand out from the other platforms.