Video is a marketing medium that communicates effectively and quickly with the consumers. Conversion increasing is possible when the video included in email marketing. Video also helps in educating the consumers, to increase brand awareness. When video is used in email marketing the benefits that marketers can get is more clicks through rates, sharing and forwarding the message and so on.
Email Video Marketing
Email marketing is one of the powerful tool in digital marketing. Before you decide to start an email video campaign, first set your objective. For any digital marketing campaign, there are some objectives such as generating leads or creating awareness. After identifying the goal of the marketing campaign, create marketing strategies. Identify the target audience and then figure out the competitors. Create good quality videos with quality equipment. Take care that the videos are not long as the audience does not like to watch lengthy videos. The ideal length of the videos should not exceed a couple of minutes.
Use online video hosting platforms such as YouTube to host the videos. This helps to make the videos shareable and easily visible. Include the call to action in the videos that sent in email marketing. This will encourage the audience to take action after watching the video. The video should quickly and deliver the message. Place social buttons at the end of the video. Create a sense of urgency by using the words such as Hurry Up, Limited offer etc. Collect contact information for the viewers and follow them up. Do not let the videos auto play as this can irritate some consumers.
Email Video Marketing Platforms
MailChimp helps in adding videos screenshots to email marketing. The screenshot link to the video that is hosted on YouTube or other video hosting sites. Visit the official website to check how to embed videos in email marketing using MailChimp.
VMatrix is another email video marketing platform that provides video email services and not only this, it also helps in the production process. Video email marketing can be done with BombBomb service also. These offer to host and send the emails. The marketer who used the service can avoid technical difficulties. TailoredMail is another service available online for email video marketing. Videos can be uploaded, encoded and embedded into the email marketing campaign for sending immediately. The viewing behavior of the individual consumer is tracked by the service.
Wistia is another email video marketing platform that covers video embedding, using animated GIFs in email marketing and helps to build an audience by including video in email marketing. The marketers can download free email templates to get started immediately.
Pros and Cons of Email Video Marketing
Email marketing is one of the traditional marketing methods, and when a video included in the email, this stands out from other communication methods. Videos have become crucial for all digital marketing plans as these draw attention and increases subscriptions. Email video marketing will leave a great impact on viewers. Email video marketing is time-saving and easily penetrating.
There are some disadvantages with email video marketing. Sometimes the email may be marked spam by the target audience, and if the marketer keeps on sending emails frequently, they might decide to unsubscribe. The videos may not always reach the right audience.
Email video marketing campaigns are a great way to share the videos with the consumers. Videos need to be included in emails carefully to get effective results. Apart from sending the emails, it is also needed to track the response of the audience to measure the effectiveness of the videos.