Want to increase the Click Through Rate of your YouTube advertisement? Utilize the Dynamic Keyword insertion feature of Google Adwords. This feature helps you to increase relevancy to the end user. The title of the YouTube Ad can be changed to match with the keyword that the user searched. YouTube Ad increases the clicks to your ad. The complete details of Dynamic Keyword Insertion YouTube Ads is explained here.
Using the Dynamic Keyword Insertion feature and changing the title will help to appear as an exact match for different search terms of the end user.
The first thing one must do while using the Dynamic Keyword Insertion is to decide on the best keywords to help the business.
Go to the Google Keyword Planner and type in the keyword you want to insert.
Google will show the popularity of the keyword. Choose the one that best suits your business.
Choosing the exact match or Phrase match types of keywords will help your YouTube ad to receive precise targeting audience.
If done correctly, this helps for lower CPC and increased relevancy.
Dynamic Keyword insertion is not without risks. One should be very careful while choosing the keywords as these should not be owned by brand name.
There is a risk of Google disapproving the ad if it felt that there is inaccurate information.
It is always recommended to utilize the services of a digital marketing agency to get the most out of Dynamic Keyword insertion feature.
Dynamic Keyword Insertion helps you in specific targeting.
Dynamically inserted keyword text is bolded by YouTube which will attract the people. One of the benefits of DKI is that Google allows using long keywords.
Using the correct format is necessary to ensure swapping of keywords in right places by Google. After using DKI, do not forget to see whether it increased the performance of your ad or not.