Marketers are finding new ways to reach the audience across the web. The new term “ Micro Influencer “was buzzing across different platforms and many brands are getting successful with the micro influencer strategies and increase their leads. Let us see how brands are getting successful with this new approach to YouTube Micro-Influencers.
Table of Contents
- What is a micro influencer?
- Did YouTube Micro-Influencers have better value?
- Micro influencer strategy for e-commerce business
- Micro –influencer marketing is more affordable than influencer
- Authentic approach
- How to find right micro- influencers to your e-commerce marketing?
- Brands that are succeeded with micro influencer strategy
What is a micro influencer?
You might already go through influencer marketing; this micro influencer is also related to the influencer marketing procedure in which the micro influencer has very less follow comparing with the influencers.
That means brands will connect with the influencers who has following low rate to promote their brands with visual posts instead of sponsored ads.
Did YouTube Micro-Influencers have better value?
Yes, absolutely. A study revealed that the Instagram users with less number of followers like 1000 followers are successfully generated 9 percent more likes than expected by the marketer.
Users with up to 10k followers are earned 4 percent rate only.
When comes to users up to 100,000 followers had achieved 2.4 percent likes comparing to users having up to 10 million followers where they get 1.7 percent only.
These facts definitely wow the marketers and the central point behind this micro influencers is they have more targeted audience comparing to other users who have high following rate.
So, brands can achieve higher engagement rates with micro influencer strategy.
Micro influencer strategy for e-commerce business
Have more targeted followers, Micro influencers are considered as the best for marketing online. It is a simple fact that if a clothing brand was partnered with the influencer with a high rate of engagement and following. They cannot connect with your brand as some of the followers might not be interested in fashion.
When comes to micro influencers, they have a more targeted audience because they are slowly developing and only people who are interested in a specific category only follow them initially until they become a star. So, brands can quickly approach the people who exactly interested in your brand category.
Micro –influencer marketing is more affordable than influencer
Yes, exactly because it is tough to give large payments along with promotional gifts. When comes to micro influencers they don’t expect more and can bring you better leads with their more targeted audience.
Micro influencers can be your real people as they have very few followers who likely to post their content and comments and behave more authentic.
Many of the celebrities have social media managers who manage their entire accounts, and they only comment on the people.
But when comes to the micro influencers they will be on pace directly with the audience and can influence them towards your products.
Many social media platforms have often changed their algorithms to engage as well as challenges the marketers approach.
Likewise, the Instagram platform also changes its algorithm by allowing the posts from the profiles of the users follow and their interactions are shown at the top of the news feed.
How to find right micro- influencers to your e-commerce marketing?
Find in your fans
Check your social media followers and research when there are any social media influencers those are following your brand.
If you approach some micro influencer who never heard about your brand might become complicated means, it takes more time to make them understand about your brand and business.
So try to find in your fans if you have no option try other ways then.
A micro influencer might not hear about your brand, but it doesn’t mean that they are not at all interested in your products or services. So, hashtag research can help you better if you have no option to choose the influencers in your followers.
Identify the micro influencers who have similar product interest. Get best results from the Twitter and Instagram and check the most relevant hashtag then find the influencer who started that hashtag. It is better to search on the Instagram platform as it can fetch simpler results. So, find an ideal micro influencer for your business who have more post likes.
Search for local bloggers on Google
If your e-commerce companies are serving in particular location, try some proper research to find your micro influencers by searching for the local bloggers like “bloggers in Diamond Park area,” by searching with these keywords can get you the right results about the bloggers in a particular field.
You can now check for the similar business related blogs or product related blogs. By using this way can help you to find the most relevant influencers for your e-commerce brand promotions.
Utilize the third party tools
There are many platforms and tools like BuzzSumo; Ninja can make it easier to find the right micro influencers for your brand. You can get some accurate results by following these tools. But you need to research after getting the results whether they can fit in your brand or not.
Search your micro influencers with specific keywords that match your business. Check the status of every individual influencer and go through their followers and engagement levels.
Brands that are succeeded with micro influencer strategy
La Croix Sparkling water
La Croix started tapped in micro influencers to promote the brand. It relied on social media marketing and identified the micro influencers on the Instagram platform.
The brand approached the micro influencer to share their product awareness program posts on the Instagram platform.
The brand specifically targeted the authenticity of the micro influencers to impact the realness. Finally, the brands successfully reached its objective of bringing awareness about the brand as well as successfully engage the customers.
The Hotel brand utilized the Instagram takeovers and connected with the micro influencers. The Instagram takeovers connect with the new audience with the brand and hence help the brands to get new followers and more engagement levels. The Instagram takeovers consist of micro-influencers who post the original content for the brand promotion by themselves. The brand was successfully acquired 28k followers by connecting with the micro influencer.
Finally, Follow these above suggestions and brand strategies to get more engagement, good leads with micro influencer marketing for your e-commerce business.