The video has already become mandatory for every marketer to reach their audience and deliver their brand message efficiently. The video’s usage has been changing with new practices in the present digital marketing ecosystem.
Let us know how disappearing content helps build your brand.
What is Disappearing content?
Disappearing content is nothing but content that appears for a particular period and deletes automatically from the platform. This type of content is known as disappearing content. It has more value than the regular content.
About disappearing content
Disappearing video is already a known feature to all marketers and social media users with the Snapchat application. The features of Instagram stories and Snapchat stories are the best way to go with the disappearing video strategy. Most marketers think that disappearing video is a big negative to brand building as it appears only for 24 hours and disappears, which might lose the audience.
But, it is a big no to your perspective because disappearing content will bring the most engaging customers towards your brand. It enhances your sales potential and thus boosts your ROI and builds your brand across the web.
Disappearing content can attract an audience across the web using these platforms if you have a clear strategy.
Snapchat stories
Snapchat stories are one form of ephemeral marketing commonly known as disappearing content. It included new features like replies to the stories, geo-filters, etc., and turned the marketing more compelling on Snapchat. Here are some tips for building your brand on Snapchat using disappearing content.
Increase user engagement with your content.
The central part of Snapchat is Snapchat stories. It contains a collection of videos, images, and replays that are available for 24 hours.
Reply to the Snapchat stories, especially for the videos. Host some question and answer type of sessions with short videos in the Snapchat stories feature.
Collect the audience feedback and prepare more question-and-answer videos based on audience suggestions and queries in the following video story.
This process will connect your audience to your brand, the first step in brand building.
Product launch
Launch your product details and the complete snapshot of your product in the small video. It can enhance your brand presence, and the audience can quickly go through your brand page and increase your company across the web.
Along with these above practices, you can elaborate your marketing strategies to the best use the disappearing content.
Instagram stories and new features
Instagram stories and live broadcasting features were already updated a year ago and trended in ephemeral marketing practices.
Use Instagram teaser
Your photos and videos will scroll very quickly on the Instagram platform. So, it is straightforward to build anticipation by using quick snaps in the form of video.
Create excitement
Excitement is the fundamental way to pull the audience towards your video content. So, try to raise excitement in the audience with your content. Offer something exclusive to your audience to build your brand.
Consistency
Be consistent in posting and replying to the stories posted on Instagram and Snapchat. Consistency is the primary element that can help you to boost your brand and build it efficiently.
Best Practices
Storytelling
Storytelling is critical in ephemeral marketing or marketing using disappearing content on Snapchat and Instagram platforms. So, narrate your story by placing the viewer or audience at the center of your account. That means the audience must be connected with your account. Then only they can get associated with your efforts in building your brand.
Contests and promotions
Contents and promotions are the best way to connect with your audience and get better ROI along with brand building.
Use exclusive shopping codes or coupon codes with some discounts on your products. It will appear for 24 hours and become exclusive content for the most engaged audience.
It can raise the excitement in your audience to buy particular products as they will expire in 24 hours.
It worked well when something was fascinating to grab. So, conduct contests about your brand and offer your audiencelusive discounts and coupon codes for loyalty.
Gift something to your valuable customers to build brand loyalty. To create better brand loyalty, offer exclusively free for your customers on Snapchat and Instagram.
This approach will positively impact and ensure word-of-mouth advertising on other social media platforms like Facebook, Youtube, etc.
Tips to follow for efficient brand building using Disappearing content
• Don’t repurpose your content for branding. When it comes to disappearing content, repurposing is a wrong idea.
• Make some fresh and valuable content on Instagram and Snapchat.
• Don’t use the content utilized or posted on other social media platforms like Facebook, Youtube, etc.
• Add some humor; people love to smile and be entertained by the brands with the content. So add some fun to your videos.
• Go with long-term planning for the brand building, as one-day or two-day planning might not work out in the case of Snapchat and Instagram brand building. So build a long-term plan step by step and implement the same better.
• Raise the excitement levels of your users and generate offer codes for your audience.
Follow these above suggestions and tips while using disappearing content for your brand building.
