Digital video advertising is a hot topic in the marketing industry, and it’s not going anywhere anytime soon. With the rise of digital content and social media, advertisers shift their budgets from traditional television ads to online video ads. Video advertisements can range from 30 seconds to 5 minutes long.
The longer duration allows viewers to get more information about products or services that they may be interested in purchasing. However, there has been some debate on whether this advertisement will become outdated as new technologies like virtual reality emerge. This blog post will discuss what we think major trends will occur with digital-video advertising in the next five years, and we’ll also give you some predictions on what could happen if these trends come true!
The world of advertising is evolving faster than ever before. As technology changes, so do our methods for reaching consumers with targeted messages.
In the past decade, the digital video industry has seen a significant increase in revenue and growth as YouTube and Netflix continue to grow exponentially. With this trend continuing, it’s essential to understand these tremendous trends to prepare your company accordingly.
The next five years will be filled with new technologies that shape how we advertise online–from virtual reality ads on Facebook to chatbots that target customers based on their individual preferences. It’s up to us marketers to stay ahead of the game if we want our brands’ messages heard by an increasingly difficult-to-reach audience!
Table of Contents
- Elevated AR/VR Experiences: 360-degree video ads on mobile
- Playing The Influencer Game: influencer curated video-ad content
- 5G fueled of immersive Video Advertising
- The emergence of multiple programmatic-video-ad markets
- Brand Voice 2.0: Rise Of Social Commerce
- Programmatic advertising delivered through AI
- Major Trends occur in Digital-Video Advertising in the next 5 Years?
Elevated AR/VR Experiences: 360-degree video ads on mobile
Native ads are a great way to create an experience that fits seamlessly into the user’s world. With 360-degree video, you can provide users with an immersive, interactive experience while interacting with your content through their mobile devices’ screens.
People are always looking for new ways to experience things. One of the most exciting developments this year is elevated experiences or AR/VR advertising.
If you’re looking for a way to get your brand in front of more people, using AR/VR may be the solution.
Elevated AR/VR experiences are a hot topic right now, and companies have been working hard on developing them for mobile users.
For advertisers, this is an opportunity to make the user experience more engaging.
We’re taking the lead and bringing advertisers to the forefront of innovation. This year we’ll be rolling out full 360-degree video ads on mobile, which is a huge milestone.
Delivering an elevated experience is the key to success for any business. However, it can be challenging to find new ways to engage your audience.
The consumer adoption of virtual reality has already begun. 360 video ads are the most immersive with mobile devices because they transport you into another world.
The 360-degree video ads are a great way to experience virtual reality. It’s a new technology that can be used for different applications, and it’s all based on the device you carry with you every day.
Playing The Influencer Game: influencer curated video-ad content
Are you a gamer? If so, then I’d recommend The Influencer Game. It has excellent reviews, and it’s easy to play, even for beginners.
“Influencer curated video-ad content” is where The Influencer Game comes in.
Playing The Influencer Game: a video-ad content platform for fashion and lifestyle influencers.
There are two ways to make money with influencers. The first is by posting sponsored content on your social media accounts through the Influencer Game platform, and the second is through video ads.
The Influencer Game is a game for influencers to play. As an influencer, you will be able to play this game on your iPhone, Android phone, or desktop computer.
If you’re interested in getting your name out there, I highly recommend The Influencer Game. It gives you the chance to work with influencers, which can’t be done through other programs.
I love the Influencer Game because it’s fun to watch. It’s a great way to learn about new products, services, and apps. Plus, you get paid for playing!
When you’re playing The Influencer Game, it’s important to be aware of the influencers’ interests and what they want. For example, do they use a specific platform? Do they only wish to advertise from their favorite brands?
5G fueled of immersive Video Advertising
In the midst of network congestion, VR uses dynamic traffic management to create a smooth user experience.
By harnessing the power of 5G, immersive video advertising will generate $18 billion in revenue by 2023.
5G will support the growth of immersive video advertising, a rising trend in interactive content.
Immersive video advertising is fueled by 5G, which will enable us to stream live sports, concerts, news events, and other content and make it possible for the viewer to interact with the video through virtual reality.
5G fueled of immersive Video Advertising is a new challenge for the advertising industry. To be successful in the future, advertisers have to master both traditional marketing techniques and new technologies such as VR and AR.
The emergence of multiple programmatic-video-ad markets
The emergence of multiple programmatic-video-ad markets is excellent for advertisers because it allows them to control their ad campaigns better. It’s also good news for publishers, who can expect higher eCPMs in the coming years.
The emergence of multiple programmatic-video-ad markets will create a major shift in the digital video advertising landscape.
The advent of programmatic-video-ad trading has made it possible to buy and sell ads through the internet easily. One benefit of this is that there are now multiple video ad exchanges, making it easier for content companies.
As the number of video-ad buyers and sellers grows, programmatic video has become an increasingly popular option for publishers looking to monetize their audience.
Brand Voice 2.0: Rise Of Social Commerce
You must have heard about social commerce, or at least you’ve seen some sites using it. But how exactly does this work? Simply put, social commerce is using the power of your friends to sell products for you through online marketplaces.
Social Media is a powerful and important marketing tool to help your business grow.
A new wave of social media is shaping the future of commerce.
Fashion is a huge part of our culture today. Everyone wants to look good and be seen as a trendsetter from what we wear to who we date.
Social commerce is the new frontier. It’s an evolving space where technology, consumers, and brands collide to create an entirely new way of doing business.
Programmatic advertising delivered through AI
Did you know that programmatic advertising is the easiest way to sell products online efficiently? It’s also a great way to reach your target audience.
Add a little machine learning to your advertising, and you’ll be delivering ads in no time.
I’m not surprised that programmatic ads are predicted to increase. They’re efficient, affordable, and you can easily set up campaigns with them.
Don’t let your competitors beat you to the AI future.
Major Trends occur in Digital-Video Advertising in the next 5 Years?
- Digital video advertising will make up more than 50% of all digital advertising spend by 2021
- Brands will move to short-form videos, like 6 seconds or 15 seconds long, instead of 30-second ads
- Revenue for digital video advertising is expected to rise from $7 billion in 2015 to $10 billion in 2021
- Mobile video consumption on smartphones and tablets will grow four times faster than TV viewership
- Advertisers will spend more time and money on the video content
- Video ads will be shorter- 5 seconds or less
- The cost of producing a video advertisement will decrease as tools for creating videos become easier to use and more accessible
- More advertisers will create their own videos, which is cheaper than paying for professional advertising agencies to produce them
- More ads will be personalized based on what you watch and search for
- Ads will integrate with the content, such as a video ad playing before a YouTube video or an advertisement that pops up during your Facebook feed
- Advertisers will use more data to target their audience so they can spend less money on unqualified leads
- Video advertising budgets are expected to increase because of their effectiveness in reaching consumers
- Advertisers will shift budget from TV to digital video
- Digital-video advertising will become more personalized
- Video ads on mobile devices will be more common and interactive
- Non-skippable ads will continue to grow in popularity as they are effective at grabbing attention and driving sales
- Video Ads will be more personalized and targeted
- Video Ads will include interactive elements to engage the viewer
- More people will watch video ads on their mobile devices, reducing the need for TV commercials.
The future of digital video advertising is looking bright. We can expect to see a major shift in how advertisers use this platform and create content for it in the next five years. With so many new trends emerging, from VR experiences to immersive storytelling formats, there’s no better time than now to get ahead of the curve with our team’s expertise on the latest developments in video marketing strategy.
If you’re interested in learning more about what these trends mean for your own business or would like to help develop a plan that incorporates them into your current strategy, then contact us today!