Have you been prepping for this holiday season? Holiday season is the perfect opportunity for businesses to capitalize on, as almost everyone is browsing around for their shopping needs.
Forbes.com has predicted that holiday season retail sale is going to increase by a whopping 11% this year. Forbes predicts that 5% of customers will drive 35% of the revenue, so as a business owner you can have your share of profits.
2015 was the biggest year for online business. In the US alone, e-commerce sales totalled to $341.7 billion, which was a massive 14.6% hike from the previous year (2014). And the number is only going to rise higher this year.
However, it’s not to say that all of the holiday sales are limited to e-commerce businesses. In fact, most people are still going to favour store shopping over online shopping.
Still, the way of marketing is pretty similar to both store and online shops, with Internet marketing being on the top priority list for all businesses. The Internet is the perpetual marketing hub for present and businesses are doing all they can to capitalise through this means.
Let’s break it down the Total further number of Internet users has reached to a whopping 3.5 billion, which is half the total population on earth. And 68.3% of that number are found to be social media users. But it is
estimated that a total number of social media users will grow to 2.67 billion by 2018. (Source: statistia.com)
Most of these social media users are engaged on Facebook, Instagram, Twitter and Snapchat.
With each of these platforms providing an option of sponsored ads, you have a never-before opportunity to increase your brand promotion.
One thing common to all these social media platforms is their prioritisation of videos over any other form of contents. The time length of the videos, however, differ in each of these platforms.
Snapchat – 10 seconds
Instagram – 60 seconds
Twitter – 30 seconds
Facebook – Unlimited
So it’s highly essential that you curate your video for the suitable platforms., Platforms like Facebook and Instagram come with video auto-play feature. Unlike platforms like youtube, which require videos to clicked.
While youtube video ads have their own success stories, we are only going to focus on social media videos as they have more varieties and doesn’t force small businesses to lash out big money that they don’t have.
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Growing Text Video Craze among Businesses
To be even more specific, the video type that is growing in popularity more than anything is text videos. Text videos are (or were) massively underestimated mainly because of their simplistic nature. But they have come to be the perfect combination of news, storytelling, and marketing.
Defining Text Videos
Remember those powerpoint slideshows you used to make in school and colleges. Text videos are practically the same thing but in the video format. They contain a bunch of images, text slides, some suitable music, and that’s pretty much it. But these few ingredients are more than enough to create a meaningful and memorable story. And as it turns out, that’s what your audience (likely customers) want too.
Also, captions are an absolute must in these videos. Surprisingly, most Facebook users prefer to play their video without sound. One of the reasons could be that videos buffer faster when they auto-play without sound.
Plus, putting appropriate captions help you tell a better story. Since you are largely going to be relying on your images and texts to convey your marketing story, it’s important how you choose your words for the captions.
Note: You must upload all your text videos as native videos. It’s mandatory for you to upload videos on tools like Instagram and snap chat, whereas you have options to link to videos on facebook and twitter. Facebook only autoplay native videos.
How to Create them?
Before going into creating your text video, also referred to as slideshow videos, you need to have a clear idea about the story you’re trying to tell. Don’t just throw in images with something that ends with “Buy my product.” No! You need a meaningful story. You want to touch the hearts of your audience, and let their hearts pull out their credit cards.
Of course, that’s not the only way to go about things. You can also create a product demo. Just remember, simplicity sells. Don’t over think and complicate things. That will only result in the making of a complicated video. If your viewers can’t understand your point of view, they are not
going to buy your product. It’s as simple as that.
Sync Photos with Music and put Captions
You have your story idea, you have collected a bunch of photos, what now? Now, you need to put suitable captions on each of those photos so the viewers who aren’t listening to the sound can still understand the message you’re trying to convey.
You’ll need to choose suitable music or recorded voice over you want to feature in your video. Just because most users do not necessarily listen to sound doesn’t mean any of them will. So upload a suitable music, and you’re good to go. Also, remember that if you’re creating your video for commercial purposes, you’ll need free music.
If you’re reluctant to buy music for your video, you can find plenty on Youtube. Just know what to search.
Where to Create Text Videos?
If you aren’t as tech savvy as I am, you’ll probably look for some easy web applications. Lord bless technology, there is just that. Some web applications available on the web allow you to simply upload the bunch of photos, put up some captions within the interface itself, and also offer
free music. Sounds too good to be true right? Well, not really. Thanks to this competitive market, you on the receiving end will be able to get the best of the deals. You’ll just need to do few quick google searches.
Keywords you should try out are
Online slideshow maker
Online slideshow video maker
Text video maker
To make your job easier, here are a few web applications you should try out.
Personally, I prefer PICOVICO over the rest. The interface seems dedicated to turning photos into attractive text videos. It also allows a larger number of photo selections and produces higher quality videos. Plus, integration with social media sites is easier.
What really makes picovico stand out from the rest is the CTA button you can feature at the end of your video. (p.s. CTA button feature is only available in premium and pro subscription)
Pro Tips for Text Video Marketing
- Make your marketing videos on Facebook short and crispy. You should be looking for somewhere within the time length of 30 seconds to 1 minute. Likewise, you need to optimise your video for the suitable platforms.
- Facebook recently revealed that Facebook users decide whether or not to watch the whole video within the first 3 seconds. In October 2016, Buzzfeed managed to get the total of 2.5 billion video views on Facebook. Ever wonder how? It’s simply because of their no bullshit approach. Within the first 3 seconds, they captivate their viewers and assure that the particular video isn’t going to waste another minute of their life.
- Make it emotional. Every good marketer knows that emotion sells. Your videos are only as good as the matter it possesses. And the matter here is the content you have curated for your audience. If you can trigger the emotional response of your viewers into liking, commenting and sharing the video, you’re automatically multiplying your video views.And in the long run, increasing your product sales.
- Note: Just remember a lighthearted tone of your video is highly essential during the holiday season. Don’t get carried away in your efforts to make your marketing video emotional.
- Strong CTA. Your viewers have watched your video, what now? You need to tell your audience precisely what they should do next. Do you want them to land on your website? Perhaps, you want them to like your facebook page? Be specific. Most video makers allow you to create a CTA button within the video, which should be displayed at the end of the video.
We have already established that text videos are your best bet for video marketing (internet marketing) at present. Read this blog by Techinasia.
Also, if you’re a small business owner, they are incredibly affordable and easy to make. Now, all you need to focus on is making one and promoting it. Since Christmas isn’t even a month away, do not hesitate to spend few bucks on advertising. Facebook, Twitter, Instagram, they all allow paid promotions, which means your video will appear on the news feed of all your target audiences.
Guest Post by
Content Marketing Strategist