When Google crawls through your site, they are looking out for several different indicators. Some of these include page quality, relevance, and even keywords. Video adds value to every single one of these. Videos also help to increase the amount of time a user spends on your page, and this is incredibly important.
Ecommerce sites need to consider placing videos on their product pages and even on their homepage, as this will add quality and it will also help you to stand out because of the video thumbnail on the SERPs. It will also make your site look more attractive when it comes to linking as well.
Backlinks and Video Content
So as you can see, by having videos on your site, you can make it much more appealing to other people who might be willing to link to you. A lot of people wonder if backlinks from YouTube are worthwhile, and the truth is that they are to some extent.
They are a brilliant way for you to get website traffic and they are also a good way for you to really stand out when it comes to your success away from sites such as YouTube.
It helps you to direct your video traffic to your site, and even to your blog as well. Regarding Google and SEO however, backlinks do not count for much when they come from social media sites. They are classed as being signals, but they won’t give you half as much authority when compared to backlinks from other sites.
If you want to utilize video to get more backlinks, then one way for you to do this would be for you to use your sites to link to your partners. They can then do the same back to you, and the same applies to other businesses who are in your niche. You could even link to a stranger’s site, in hopes that they will in-turn, link back to you.
If you’re struggling to get this to happen,
Skip The Line Backlinks are a great choice for all of your backlink needs.
Third Party Video Providers
Video content is a great way for you to assign attractive links as it helps to grab the attention of other people who work in the same industry. If you have a video on your site that is backlinked, then this will boost your authority, but if that video is on a third party site such as YouTube then your link won’t account for much.
For that reason, it’s a good idea for you to have videos on your site and it’s also a good idea for you to utilize the video content that you have so you can try and reach out to other people.
You can also use your video content for other purposes as well, such as social media marketing and even product affiliation. All in all, video content is ideal if you want more publicity and when you combine the concept of video with backlink building, it isn’t hard to see why so many people are successful when it comes to their online presence and the way that they conduct their business.