So, you’ve put the bulk of the hard work into setting up your eCommerce site. You’ve spent hours mulling over your branded design and collaborating with the best freelancers out there to bring it to life.
Your branded logo embodies the spirit of your brand and what you are selling. Your colour scheme matches it perfectly and brings up all the right colour associations in the consumer market’s mind.
Your brand name is simple, yet effective, and your tagline is catchy. You’ve worked with a brilliant web designer to bring your webpage together: the landing page is inspiring, the site navigation is simple and straightforward, you have easy to access links to your terms and conditions, your shipping details, and your returns policies.
The product photography is pristine, and your product descriptions make you want to add each item to your basket. In short, you’ve nailed it. But this isn’t where all of the hard work ends. What use, after all, is a stunning and functional site if nobody visits it?
If you want to make sales, you need customers to land on your page in the first place. So, how do you go about directing the right kind of traffic to your eCommerce site? Here are a few areas to focus on to get things started!
SEO. These three letters are thrown about all over the place when it comes to marketing. But what do they even stand for and what do they mean?
Well, SEO stands for “search engine optimisation.” SEO is the process of maximising the number of visitors who access your page by ensuring that your website appears as high in search engine results as possible.
Think about it. Whenever you need something, what do you do? Type a few keywords into Google, Bing, Yahoo, or whatever search engine it may be that you prefer.
Now, once the results have loaded, do you ever really go beyond the first two or three?
No. In fact, it’s extremely rare that anybody will ever go past the first page. This is why SEO is so important.
You want to appear as high as possible. Work with a reliable SEO specialist such as https://searchicalseo.com.au/ to secure your place right at the top.
Video Marketing Campaigns
Nowadays, we spend more time than ever watching short videos. The internet makes them easily accessible – all we have to do is pull our smartphone out of our pocket, and the chances are that we’ve tagged in a few by friends on social media.
Viral videos are a phenomenon that has taken the web by storm over the past decade or so. People love a feel-good video or funny moments captured on film. If a video well-liked, it can quickly round up hundreds of thousands of hits.
Savvy business owners have used this to their advantage, making brilliant video marketing campaigns to promote their products and wares. The more views your video gets, the higher conversion rates tend to be.
After all, if your product or brand brings a smile to someone’s face, they’re more likely to engage with it. Remember to tie together your marketing techniques. Perhaps you could use the SEO above to bring traffic to your video marketing!
These are just two ways to get people onto your page, but they’re two of the most effective. So, start engaging with them as soon as possible!