The Branded Video Content Trends success rate is very high.It is proved that conversion rate from the video is higher than any other form of digital marketing.Marketers have to now know how to smartly invest in video marketing.Here are few trends that are going to dominate in the coming days.
It is not easy to create content that helps the marketer to be unique.Creating new content requires a lot of hard work and research.It is rather important to create one piece of content and distribute through different ways.Let people who live in their ecosystems such as LinkedIn, Facebook or Twitter find your content without leaving their space.
One of the important brand video content marketing trends is live streaming video.This is a great opportunity to let the people catch the live streaming video of platforms like YouTube, Periscope etc and help have intimate relationships with the customers. Behind the scene content, live discussions and talk shows are few forms of live video content that work great for brand awareness.
Suggest a call to actions for branded video content audience within the video. However remember that the calls to action should not interrupt the user experience. Remember, the longer the video content, the fewer numbers of audiences that are going to watch it.A thirty-second video is good for social sites and you can have longer videos on the landing pages.
Social media marketing does give fruitful results for branded content marketing for SEO value, host the content on official website also.Combining the two will give better ROI.Hosting the content on the website helps in conversions.Before deciding on where to host, decide on your branded video content goal.User testimonials are the most effective video content for any business.