Video content has become the most important element today everywhere in the digital marketing space. When comes to the video advertising and marketing, every mind turns towards YouTube platform as it is the common and most targeted platform to the vloggers, marketers, and advertisers today. YouTube has some billions of audience and active users which make the platform as a mini world of videos on the earth. Among different types of content, the beauty content is the most famous one and generally, vloggers target the beauty content as more people are in search for various beauty tutorials by the beauty gurus and vloggers. But, to withstand the heavy competition on the Beauty YouTube Channel and to make your video different from rest of the beauty videos and to earn the best subscriber following and fame, it is important to build a strategic plan to gain more subscribers.
“Beauty is the fastest growing YouTube category and these Beauty YouTuber’s have become social media influencers and celebrities.”
Here are some best ways to grow your subscribers for your Beauty YouTube Channel. Here we go..
Table of Contents
- Start from Video Optimization of your Beauty YouTube Channel
- Balance Quality and Quantity of your Videos :
- Research before creating a Concept :
- Social Media is everything today :
- Beauty Tutorials Video :
- Beauty How to Videos :
- Go with Cross Promotion and Vlogging :
- Start with Trailers and Teaser Videos if you are new :
- Ways to Promote Your Cosmetics Brand using YouTube
- Planning, planning and planning
- Go with unboxing videos
- Promote with social sharing
- Testimonial videos
- Top 10 Fashion and Beauty YouTube Channels
Start from Video Optimization of your Beauty YouTube Channel
Getting connected and gaining exposure is very important to grab the subscribers towards your YouTube channel. As you are dealing with the beauty related channel, it is essential that your videos must identify among the millions of videos on the YouTube platform. For that, you have to optimise your channel design. Thumbnails of your videos, description, and links, This can help you to get identified and increases the chances of getting more subscriber rate towards your
Balance Quality and Quantity of your Videos :
Quality is essential to grab the subscriber, and the quantity must reflect the sense of relevancy and value of the content. The content must be relevant and impressive to the audience with good lighting and sound. It is one the main factor to grab the subscriptions to your beauty
“The best thing about YouTube Beauty tutorials videos and product reviews videos is that they are the eye catchy, engaging,interactive and easy to follow the beauty trends. “
Revealing secrets of getting more subscribers to your YouTube beauty channel :
Research before creating a Concept :
From various research reports and observations, it was revealed that majority of the beauty vloggers are getting famous and earning huge revenues with stardom by following the various simple strategies in their best way and now we are going to reveal the things for you.
Do know about the Famous Beauty YouTube Channels :
Know about the famous channels of the beauty gurus which can provide you with the better understanding of the utilization of the various features from the profile picture to the channel designing. Keep in your mind or make a neat note yo make a perfect implementation plan after utilizing the various ideas to gain subscribers.
Social Media is everything today :
bring the more subscribers to your beauty channel. So get connected and expand your social connectivity with your followers and stay connected to get subscribed soon.
“Tip : Start promoting your beauty videos through every social media platform. Stay connecting on all upcoming social media platforms is key to success and is used to gain a massive audience and fanbase.”
Beauty Tutorials Video :
Tutorials are the most trending and always the trending if you follow the trend and help the followers to follow the same. Confused?? Yes, tutorials are the best way to connect with the audience and maintain best professional relation on the platform which can increase the subscribers of your channel. So plan a best tutorial which has been in a search by a lot of visitors. Know the needs and make a detail and trendy tutorial with simple steps for the audience.
Beauty How to Videos :
How to videos are the most connective form of video content which can increase the interaction between the people and the vlogger which in turn increase the subscription rate. Many successful vloggers on YouTube in beauty section used to interact with the viewers in the comment section by answering the comments and suggesting the people in beauty related questions.
Don’t forget yourself as a beauty guru when you are working as an influencer The influencer marketing has become the most powerful way to reach the consumers and its in wide practice these days. But, don’t forget your niche and the key way to get subscribers. Always be positive and promote positively without any remark while going as beauty influencer and working.
As beauty Guru, the trust is fundamental to gain from the viewers to grow constantly and consistently.
“Attend YouTube events and conferences like Vidcon, Beautycon and Generation Beauty and collaborate with other upcoming beauty vloggers.”
Go with Cross Promotion and Vlogging :
Embed the beauty videos and connect with the people on different beauty communities and embed your videos on blogs. Write some description and interact with the viewers and reader on blogs as well as on YouTube channel.
If you are starting your career or hobby on YouTube platform as a beauty guru, don’t forget to launch your Beauty YouTube Channel trailer and teaser with paid youtube advertising on the platform. YouTube platform can help you to reach your Beauty YouTube Channel to the people as there is a huge traffic across the web with various types of content. So, promoting the channel with paid advertising on YouTube as well as on different platforms can help you to gain more subscriber rate along with good fame.
Ways to Promote Your Cosmetics Brand using YouTube
YouTube is the video giant which becomes the platform for the marketers and especially for the beauty marketers. Beauty is the most centred content on the Youtube platform.
More than 16 billion video views are noticed towards the beauty channels on Youtube platform. Many cosmetic brands are competing on the Youtube platform for better leads. To promote your cosmetic brand on the Youtube platform, you must follow specific tactics to succeed.
Planning, planning and planning
First things first, go with a perfect strategy in order to promote the cosmetic brand. Build a branded Youtube channel with good logo design and channel design along with perfect description and links to your website.
Plan a campaign that can attract the consumers towards your products. Many top brands like L’Oreal Paris cosmetics brands partnered with the Youtube stars in beauty category in order to advertise their products in their videos.
This is the general tactic that was in use today. So, go ahead with a clear and perfect strategy to knock the doors of success on Youtube platform.
Go with unboxing videos
As we discussed above, the brand and stars partnering for promoting the products. The unboxing videos have greater demand in the market in which the Beauty vloggers will unbox the cosmetic product and share their experience with the viewers which is the ultimate strategy that brands are following to promote their cosmetic products. So, go with the unboxing videos and try to advertise and promote your cosmetic brand.
Share your product videos on the different social media platforms like Facebook, Twitter, and Instagram and other than Youtube platforms which helps you to gain good exposure.
Don’t forget to act accordingly to the platform. for example, if you are promoting your video on Twitter then don’t forget to make an attractive hashtag with a video link and encourage your followers towards your brand and if you are going with Facebook then go with an official Facebook account and promote your cosmetic brand
The testimonial videos will go through the audience across the Youtube platform because everyone had a hesitation while using a new beauty product on the market. So, the testimonial videos from the satisfied consumers helps the audience to build trust on your brand.
Top 10 Fashion and Beauty YouTube Channels
Present generation checks everything on YouTube for lifestyle activities, fashion and Beauty Tips. It’s a hard task, chose great bloggers for fashion and beauty. Here, we can pinpoint beauty tips dilemmas, outfits for occasions when to wear, showcasing all new things how to wear. We have shortlisted top 10 fashion and Beauty Vloggers.
1. Cutie Pie Marzia:
This channel focuses on fashion, beauty, makeup, and books. One of the best beauty channel for makeup. Marzia channel is popular in Italian style fashion branding. Million of adults follow for beauty tips. This channel has 6,784,030+subscribers and 533,657,913+views.
Grav3yardgirl is highest paid YouTube star and well known for fashion, blogging and cosmetics. Rachel Bunny Meyer names herself as grav3yardgirl. This channel she showcases tattoos, cosmetics, ghost make ups, unique fashion. She is famous for her sweet tea bags. This channel has 7,850,634+subscribers and 1,273,403,515 views.
3. Samantha Maria:
London based fashion and beauty channel, this channel describe travel, beauty, Life advice type video’s done by Samantha Maria. She releases weekly videos and huge collection of handbags. Halos, beauty, books, health advices and travel videos are popular for this channel. 1,812,851+ subscribers and 153,001,002+ views.
An American beauty guru named as Rachel Claire Levin. One of the fastest growing YouTube beauty channel. Well known for cosmetics, fashion, composing magazines. She is famous for makeup on webcam and comic. 10,365,501+subscribers and 1,690,364,224+ views.
Claire Marshall is beauty, fashion, travel and lifestyle video’s launched in her blogger. She is top for YouTube makeup artists, huge collection of cosmetics, hair care videos. She is famous for beauty therapy and conducted many workshops about beauty therapy. 882,772+subscribers and 61,860,144+views.
Michelle Phan an American Entrepreneur and YouTube video blogger. Well known for beauty, fashion, wellness knowledge. As an entrepreneur she has various makeup tutorials and product description videos. She has a most passionate online community. This channel has 8,793,188subscribers and 658,878,808+views.
This channel describes Men’s fashion, hair care, DIY’s, personal style videos. Jair uses refreshing music to personalize his fashion, travelling videos in his blog. One of the best fashion channels followed by 10 million video views. This channel has 313,462 + subscribers and 36,571,537 + views.
Dre Drexler channel popular for the way of living and men’s appearance in his own style. He gives tips for hair, fashion and fitness. He has a huge following in Instagram for fashion advice photos. 236,034 subscribers and 22,155,564+ views. This channel covers fashion, beauty, fitness, food, grooming and DIY’s.
He has modeled agency, actor and an entrepreneur. He first started fashion tips, tutorial videos and now it’s become a popular YouTube fashion Channel modeled for fashion brand like KoHl’s, Target and Fitch. 78,068 subscribers and 4,410,416+views.
Bethany Mota is generous for fashion, lifestyle, food, Volgs and hauls. She is YouTube fashion designer, singer and dancer. She is famous in dancing YouTube star and displays her cloths with some models. She is a young media star. 10,329,610 subscribers and 900,952,131+ views.