Video advertising is the standard part of every advertiser’s diary today. Video advertising also became an art of approaching the audience in innovative ways. It is a massive market in which the revenue from the ad accounts some 4 billion dollars during 2013. Many companies are acquiring various video advertising companies. Advertisers are following multiple innovative techniques and strategies to get connected with the audience and to increase their brand identity among the millions of other brands that are present on the video platforms. Here are some crazy trends that are following by the advertisers in video advertising industry.
Mobile Ads Become all time Trend
With an increase in the usage of mobile which we can term it as a mobile ad revolution. Advertisers are targeting on the mobile advertising approach. Mobile video views are increasing rapidly, and it is the reason behind the focus on mobile advertising by the advertisers, many advertisers are also approaching the audience with different type of apps on the mobile and optimising their sites, videos to the mobile devices format.
Trend of Native Ads
Native ads are going beyond the advertising by following the different versatile approach towards the audience.
Unboxing videos become popular on the YouTube platform. The products unboxing become the craziest trend which helps the advertisers to advertise their products with the star’s videos on YouTube platform.
The marketing efforts can fulfil if and the only id your ad has efficiently targeted the audience and successfully grabbed the customers towards you. By using the behavioural data obtained by the analysis of the customer’s interests in browsing, purchasing history etc. the marketer can target the specific audience and can increase their sales.