The future is already here as a full-on video revolution takes place. Already, 61% of businesses are utilising video content marketing, and 66% of these businesses were not using the tool a mere 12 months before. The trend is progressing fast and will reach new heights sooner, rather than later.
If you still have doubts whether you should include video marketing in your promotion toolbox, the answer is a simple yes. Not only because everyone else is already doing it, but also since a video is one of the most profitable and versatile digital tools on the market.
Here are four additional reasons why you should be using video marketing.
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Boosting Your Conversions and Sales Efforts:
The first thing you should keep in mind is that video marketing has the potential to make some serious money for your business.
When you add product videos to your business’ landing page, there is a potential increase of 80% in conversions.
Videos can also help in increasing direct sales because 74% of people who watch explainer videos eventually end up purchasing the product featured.
Video Offers You Great ROI:
Ready to get even more excited, according to Social Media Daily, 76% of businesses utilizing videos report that they get a good return on investment.
While producing a video is not the cheapest or easiest of tasks, it does offer big payoffs. Plus, improved and affordable online video tools are widely available; you can even use your smartphone for taking some pretty decent videos!
Even better news is the fact that your marketing videos do not need to be perfect; what matters is the content!
A majority of online users are put off by videos that do not explain a product or service in a clear, easy-to-understand manner. Poor design and low quality don’t matter much!
Video Helps Customers Trust You More:
The foundation of any conversions and sales efforts is trust. However, building trust should be its own goal. Content marketing is all about creating long-term relationships, where trust is the key ingredient.
Instead of selling your products or services, give current and potential customers useful and interesting information – and they will come to you.
Video content does it all for you; it is likely to engage your audience and ignite emotions.
If you are serious about using content marketing for your business, you should be serious about a video by utilising the most powerful video social media platform – YouTube.
Your promotional videos will foster trust considering that some of your consumers may still be sceptical about purchasing products over the internet due to the fear of being scammed.
The best effective marketing video will present your products in a conversational style.
This makes it more likely for an individual to approach you, which is why 57% of online users say videos offer them the confidence to make a purchase online.
Google is in Love With Videos:
One obvious benefit of embedding videos on your site is that they increase the time visitors spend on it. T
his longer exposure works at building trust and signals search engines like Google that your website has great content.
In fact, embedding a video means that your website is 53 times more likely to hit the first page on Google results – since Google owns YouTube, it has a significant increase on how much including videos will affect your rank.
Even as you post videos on YouTube, make sure that they are optimized for SEO.
This includes writing interesting titles, descriptions, and linking back to your site, products or services.Offer potential customers a way of taking the next step – even employ interactive videos for more user actions!