Snapchat started its journey couple of years ago, as a mobile messaging application to share photos, videos, text and drawings. Using Snapchat user can send the message. ‘Introducing Memories’ is the slogan behind SnapChat. The platform has been able to gain increasing popularity, especially among young people.
In view of its popularity, SnapChat is definitely a great contributor for digital marketing and marketers are naturally interested in promoting their product on this platform. As a principle of natural justice, the marketers are very much interested to know the facts and figures about this platform. Given below are some of the quite useful data for use by the digital marketer and the data are quite updated:
1) Snapchat users share nearly 9000 snaps every second.
2) 54% of the users of Snapchat visit the site on a daily basis.
3) 32% of the users use the site more than once i.e., 2-5 times a week.
4) Snapchat has users logging 10 Billion videos a day on the app and this is 25% growth over previous year’s figure of 8 Billion videos a day.
5) Snapchat has been successful in providing new creative directions for the content as well as the users.
6) 30 minutes per day is the average in-app time spent daily per Snapchat user.
7) 28% of US teen find Snapchat as their favorite social network.
8) Snapchat has been able to garner reach of 11% of US population
9) 71% of Snapchat users are under 25 1years of age.
10) 58% of college students would take purchase decision from the content coming from Snapchat.
11) 41% of US population in the age group of 18-34 Snapchat has been able to reach.
12) 1 billion storied viewed per day on Snapchat.
13) 9% of US charities & noncharities use Snapchat.
14) 70% of US college students make a daily post on Snapchat.
15) 35% of US college student social network users feel that Snapchat has the most amount of privacy.
16) 72% of Snapchat users also use Facebook.
17) 54% of Snapchat users also use Whatsapp.
18) Snapchat is valued at $16 Billion.
19) 9 minutes per day is the time spent by Snapchat users in the age group of 30-44 years.
20) 6 minutes per day is the time spent by Snapchat users in the age group of 60+ years.
The above facts and figures indicate that Snapchat is one of the wonderful platforms for the digital marketers.