Lead generation is a big part of any digital marketing strategy. Using video advertising helps to connect well with the prospective buyers and also more people will start trusting the brand. Video advertising can be an important tool for lead generation. Here are some ways in which leads can be generated with video advertising.
1. Event introduction videos will help the audience to trust the brand. Event videos help in generating leads.
2. Add a call to action to the videos.
3. Using YouTube annotations and cards to create CTA during important moments of the video is a good idea.
4. Use tools to create popping forms at specific times during the video to generate more leads.
5. Persuade viewers indirectly to convert with video landing pages.
6. Have testimonial videos, explainer videos etc on your landing page for more effective conversions.
7. Ask your audience questions like what you would like to see in the video and what is stopping them from buying the product or service. Surveys like this help to write better scripts for the videos.
8. Video hosting platforms help to add lead generation forms to the videos. Ask the audience to sign up before watching the video. Forms can be added at the end of the video also to made the prospects decide if they want to sign up or not.
9. Have introductory videos or interview style videos on the sales page.
10. Embed videos in emails marketing. This is considered an effective way for a lead generation.
Adding lead generation forms to the videos helps in getting more conversion, the studies revealed. Overall, video advertising can be an important lead generation tool if done right. It helps build trust with the audience and expand the marketing strategy. Video attract the attention of the visitors and build trust and awareness. High-quality leads can be nurtured with video advertising so do not over look the potential of this tool.