YouTube is the perfect marketplace beyond the social platform. The platform has high conversion rates at an average of 15 percent which is 50 percent higher than the Facebook platform. The video campaign on YouTube can do everything that required for the better sales leads today. Many marketers are generally choosing the platform for the video advertising using the video campaigning for better results.
Here is the ultimate checklist and step by step procedure to launch a successful video campaign on YouTube platform.
10 Steps for Winning Video Ad Campaign
- Create a perfect YouTube channel and sign in to your account. Go to ‘all my channels” option and create a new channel.
- Create New channel with a relevant and interesting name. Select the relevant category and create a brand or product and you can create multiple channels basing on the size of your company. Click done button and give effective title to boost the search engine rankings.
- Don’t just stick to SEO procedures. Try to include the keywords in your metadata and descriptions. Add links in descriptions to drive tragic. No need to use the anchor text keywords. Create better call to actions to attract the audience. Don’t create spammy links to drive traffic.
- Create and upload unique video content. Link your channel with AdWords account. Understand the bid process on YouTube platform. Know about the CPM and CPV bidding strategies.
- Construct perfect blueprint for the campaign promotion. Include promotion with emails, posts and texts.
- Target mobile users by using best formats that can support multiple devices. Target the interest of the audience. Interact with the audience and answer their questions.
- Promote your campaign on different social media platforms like Facebook, Twitter, and Instagram etc.
- Send videos in the email to your relatives, friends and mutual friends. Follow other favourite channels on YouTube and get connected with new people and invite them towards your campaign.