Marketers need to be constantly updating content about their company and also the product to ensure that there is a maximum response to their videos. One of the best ways platforms in this direction is YouTube.
Live streaming is the latest addition to technology that is enabling the users to place the video using simple hardware (like camera, computer with a suitable net access). The success of the live streaming has been proved and is enjoyed by many corporations world over. Already the number of users (live streaming) has crossed 1 billion marks, and the number is fast increasing and expected to increase more and more in the coming days.
Given below are some of the reasons why you need to start live YouTube streaming.
1) One of the reasons for starting live YouTube streaming is the highest conversions rates.
2) YouTube referrals can generate ‘leads’ thereby driving sales.
3) YouTube users place orders faster as they are sure that this channel is one of the dependable sources for information.
4) YouTube videos provide a unique opportunity to tell about your company and products.
5) All sectors can get business opportunities on YouTube.
6) YouTube is the most preferred platform for many marketers to post videos.
7) The video is more powerful than words.
8) YouTube can increase your rankings in Search Engine results.
9) Video viewers are more likely to go for purchase decision rather than non-video viewers.
10) YouTube is the largest platform offering information (through video) on varied subjects along with entertainment.
YouTube live streaming being an opportunity that the marketer can’t ignore nor underestimate its importance and hence the marketer has to ensure that his marketing mix strategy is aptly designed to include this channel as well.