We are all watching the digital media growing and this is creating new job opportunities. Digital media brands are now in need of people in new roles. Below we have outlined some new roles for the future of digital media brands.
Table of Contents
Digital Content Strategist
How important is a digital content strategist for digital media brand? He should understand that content is not just words but more than that. He should plan, organize, construct sitemaps and produce a content strategy to reach the goals. Understanding SEO standards is important. A digital content strategist should work with copywriters and content contributors from the client side.
Big Data Analysis
Big data plays important role in digital marketing strategy and the role of big data analyst is to discover how the data can be used for creating the marketing strategies and to use them to solve the problems. The roles and responsibilities of the digital data analyst are to mine digital big data and clean and discard irrelevant information, analyze and interpret results using tools and techniques, identify opportunities for process improvement, design and create relational databases and data systems, etc.
Digital Paid Campaign Manager
A digital paid campaign manager is the one who possesses strong digital marketing backgrounds and he or she has to look after the media campaigns, identify opportunities of growth and optimize paid search campaigns using the Google AdWords and Bing. Testing and evaluating media tools, contribute to members training, taking part in quality assurance on all media operations etc are the additional responsibilities.
Digital Disaster Recovery Manager
This is another new role for the future of digital media brands.
Well, what is disaster recovery? No one wants to face disasters and visualization of disaster and having plans to help control the impact of a disaster and the ways to recover faster is crucial for any organization. Loss of mission-critical information is digital disaster recovery. The duties of a digital disaster recovery manager may not be the same for every company. But the common ones are to perform risk analysis tasks related to databases, executing strategies and plans, working with all the concerned departments, etc.
Digital Security Manager
A digital security manager is another role that digital media brands will look for in the future. He will carry out administrative, monitoring and coordination activities. He should have IT skills and should be able to develop digital security portfolio. He should provide advice and guidance on digital security issues etc.
Digital Asset Manager
In today’s world a digital asset management professional is crucial for the digital media brands and the skills they should have included the following. He or she should be able to develop infrastructure to preserve digital assets and functionalities using which the end users can retrieve, locate and identify the assets. Digital asset management is a set of records that contain metadata.
Digital Growth Hacking Manager
Digital growth hacking is different from marketing. The ultimate success of a digital growth hacker is to get the desired results. All the strategies, tactics and initiates of a growth hacker are in hope of growing. There are many tools, practices for growth hacking and the professional need to be aware of all these.
Digital Analytics Manager
A digital analytics manager analyzes the digital channel performance, SEO, supports cross channel strategies and tries to maximize customer satisfaction. He oversees the analysis and reporting design and tracks relevant data against KPIs.
Digital Trends Analyzer
Analyzing the digital trends is important to know how to design the marketing strategy and also to develop new technology areas. This is another area the future of digital media brands will look for professionals.
Digital Curation Manager
A digital curation professional plans, monitors and executive the digital curation projects. He should identify the licenses material, perform edits, understand the tone of varying social platforms, perform regular analysis etc. He should also be skilled in A/B testing.