Online video viewing behavior was changed and marketers are following the viewer behavior for their marketing. Apart from this, YouTube is the top video destination for all and its pre-roll or skippable ads with the true view were helping the marketers to dive in the video ocean on YouTube to reach their consumers.
From various survey reports, it was revealed that the mid roll ads are capturing the viewers attention comparing to the pre-roll ads on YouTube platform. In online video platforms like YouTube, users are more likely to encounter many types of ads during and after the video watch on the platform. More than 86 percent viewers are sticking in front of the mid roll ads and just 65 percent completion rate was credited for the pre-roll ads on YouTube platform.
Mid roll ads are more comfortable to the consumers
According to recent survey reports, it was revealed that mid roll ads are offering great returns to the marketers. The study revealed that mid roll ads have greater engagement and higher completion rates than the pre-roll ads. When the viewers already watch the half of the content they chosen to watch and they continue watching the mid roll ads and they are becoming more patient to watch those ads.
It increase the Channel revenue
The mid roll ads can be very helpful to increase your channel revenue because they have the great engagement rates comparing to the other types of ads. Especially on the YouTube platform, the viewers are less likely to watch the ad before the video start than the videos that come in the middle of the video watch. So, the marketers can boost high channel revenue from the YouTube mid roll ads.