Video advertising strategy for events is becoming one of the preferred instruments for increasing sales of the products or services. When an event is organized, there should be careful planning and timing. Advertising tools and technology available now helps the marketers to promote the event easily online.
We all know the videos are more engaging and can help the customers to get connected with the service or product. When the marketer is planning an event, he should give hints about it to his customers from the beginning. This helps to keep them engaged.
Planning video marketing strategy for an upcoming event must begin with identifying the potential customers. Make short videos on how your products or services can solve the problem being faced by customers, tell them your story, talk about your business etc. your event promotion video must give the details of the upcoming event. The video must be interesting and should create curiosity about the event. Give the dates and other details of the event. During an event, stream it online in real time on Periscope, Facebook etc to attract more audience.
Video advertising strategy for events should also include marketing ideas post the event. People are invited to the event, they are engaged during the event and after the event, and they must be tied to the product or service. The footage of the videos can be posted on social network sites as proofs for the event success. All the potential customers in the email list should be sent the video clips of the event. Sales can be increased by showing the highlight video of the event to the people who missed the event.
Facebook video advertising strategy for events
Facebook can be made a part of video advertising strategy for event promotion. This helps in increasing curiosity among the audience about the event and this costs the marketers nothing. A Facebook event page can be creating. This tool is used to given all information about the event and can also lead to the landing page where the audience can get more information about the event such as ticket sales etc. On the Facebook event page, use the invite button to let the friends and followers know about the event and they can even invite their friends which are good for the event promotion.
To promote the event, change the cover photo of your business page on Facebook. Use appealing images as cover photos. Another way of promoting events on Facebook is to create an ad for the event. Concentrate on showing the ad to the targeted audience. This helps to get higher clicks.
YouTube video advertising strategy for events
The best way to promote events online is by using the YouTube. YouTube is number two in search engines and the user base of YouTube is very big. It is also easy to find potential customers there. When event promotion video is published on YouTube, it can get recognition within no time.
When you are planning a live event on YouTube, let your subscribers, social network followers and friends know about the event. Send reminders to your subscribers if possible. Use social networking sites to promote the event. You can use your Facebook page or Twitter for this purpose. This can even help grab new audience who may be interested in your event.
Name the event promotion videos exactly how the customers will search for so that many prospective customers will find the video. Videos rank higher on search engines and the promotion videos can be used to boost the search engine optimization.