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Periscope and MeerKat for Music Marketing

If you’re a marketer or are just keeping up with the latest tech or social video trends, live-streaming apps such as Periscope and Meerkat will have certainly entered your awareness in the last couple of months. Both platforms have made headlines, both platforms have brought with them their various controversies, and despite a few unique features both are virtually indistinguishable from the other.

They’re a window into a world that isn’t your own. A user can film anything that’s happening around them on their mobile phone, without any time limit or phone memory limitation (because it’s not saved to your mobile phone) and fellow users can log-in and watch your live stream. The possibilities are as endless as the things you can record. Some journalists are using it to provide immediate live footage of events around the world, musicians are using it to stream exclusive performances, and amateur cooks are using it to broadcast their own low-budget cookery shows. With both Meerkat and Periscope, users can comment during the live-feed, ask questions, ‘like’ the feed and follow other users.

Music is the one language that surpasses geographical boundaries and you name it, literally everything. And to get live feeds of your favourite concerts on your phone without having to attend is something that can give the event organizers a run for their money. With Meerkat and Periscope, though you may not have the luxury of broadcasting the whole concert, they do serve as a handy tool if you wanted to know about a particular show that you couldn’t make it to. This way, you don’t miss out on what’s happening and can enjoy live feeds if your friends are there and you can stay connected digitally. Well, that’s all there is to it. Music being simplified with Meerkat and Periscope.

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