Video is the vital element today in brand marketing online. Many types of video ads are in use by the brands to succeed. But, the native video ads are working much better than any other type of ads for the brands. There are many pieces of evidence that native ads are more effective for brand lifting. Native ads are having more number of views as it is the most shared content today more than the banner ad. There are many advantages of the native video ads for the marketers which made them step into the native video advertising.
Capture Consumer Attention in First 10 Seconds of Video Ad
The average attention span of an internet user is very less, making it a challenge to create an interest in their brand. The First 10 Seconds of Your video ad is very crucial as otherwise, the consumer may stop continuing to see the video.
Here are Creative Ways to Capture Consumer Attention in First 10 Seconds of Your Video ad.
Make the video personal. The message of the video should tailor to a group of customers or individual customers. Using an impactful photo in the video in the first ten seconds of it can help deliver a strong message within seconds. A smart image can create a quick connection with the viewers.
Consumers do not want to see long and boring ads and those campaigns that overcomplicate a subject. Keep the ad as simple as possible. Use only short, catchy phrases. A simple campaign is more appealing to the consumers.
Get the consumers straight into the story and create interest with good sounds and images. Ask a question at the start of the video and make a promise to them that they will get the answer to the question by the end of the video.
Make multiple versions of the video and analyze which version is working best. It is also good for A/B testing. This also helps to show the ad to multiple target audience that might need a different approach.
The first ten seconds of the advertising is crucial for any campaign. Consumers decide whether they are going to buy the brand or not in those seconds.
Simple tricks such as keeping the message short, personalizing the ad, etc. will help advertise even to distract consumers, and this needs no massive marketing budget.
Advantages
The native video strategy can be beneficial for the publishers as it can provide the better revenue opportunity. T
he Performance of the ads will be better with the native type of advertisements and the native content.
The native content helps to reach the audience which opted in, and even the brands can go with the interactive experience.
It enhances the better relationship between the brands and the audience.
Some Best Practices
Go with the context
The content must be matched with the context to create compelling content. the delivery of the content also must reflect the brand goals and message to the audience.
Better Access
It is better to put a limit on the number of clicks for users to get the native video content that means, the user must be able to access very quickly.
Content distribution and the sharing — The content must be relevant and must be shareable to everyone.
Use of social media platforms
When you want to have strong establishment of native video ads then choose the multiple social media sites like Facebook, Instagram, Pinterest and Twitter which will be accessed through the stream of news feed.
Here you can find more audience to have the continuous engagement for your uploaded native videos while compared to other ways.
Crazy representation of Images
The images introduced in the native video must be effective and unique which plays a vital role in attracting the audience.
Native Video Ads Vs Pre-Roll Video Ads [Study]
The video becomes the most effective tool in the Digital marketing era. The marketing has created the different forms of video advertising for the efficient building of the advertising potential online. In such a way, the pre-roll and Native video ads come into the place. The Marketers are getting success with both types of ads, and it depends on their strategical plan towards marketing. When you compare the Native video ads with the Pre-roll ads though both the ads have better capability, one differs from others in various ways. Let us compare the things between the Native video ads and Pre-roll video ads.
Native Vs Pre-Roll ads
Native video ads are designed to convey the brand message that means if the brands want to educate or convey the brand message specifically about their products and services the native video ads are the best video ads which can deliver the best experience between the brand and as well as the ad publisher. The native ads are more than 30 seconds longer comparing with the Pre-roll ads. So, they are helping to educate the audience about the brand or business.
The native ads are very close to the immediate sales and encourage the audience towards the brand. The native advertising mainly goes with the storytelling. The Pre-roll ads are just within the 30 seconds video length. The pre-roll campaigns are based upon the immediate purchases and views and as well as click-through rates. The native ads optimize the earned media that targets the shares, Traffic and Brand lift, which help in generating the most engaging campaign. Therefore from the recent studies and surveys, the native ads have higher engagement.
Guide to Twitter Native Video Features
Twitter promoted video ads:
Promoted Video ads enable advertisers to upload video directly to Twitter, and target using different parameters including keywords. (either keyword used in tweets, or searched keywords on Twitter) Interests website tags, tailored audiences, device or carrier, TV targeting (users engaged with specific shows), and demographics. Promoted Video is offered on a Cost Per View (CPV) model, so like YouTube’s TrueView video ads, you only pay for actual views. Although Twitter designed this feature for the two-screen experience, it’s clear they’re marketing it to the business advertising audience as well.
Twitter’s Native Video Player:
The Twitter Video Player will host videos of up to 10 minutes with no limit on file size, initially supporting mp4 and move files. There will be no ability to edit videos or schedule them within the player, at least in its first iteration. The Twitter Video Player will not support videos hosted on YouTube or anywhere else, just those on its own service.
Twitter Video Analytics:
By using Promoted Video, it’s easy for brands to upload and distribute video on Twitter, and to measure the reach and effectiveness of this content. With the CPV model, advertisers only get charged when a user starts playing the video. The video analytics tools give them the ability to measure things like completion percentage and compare breakout of organic versus paid video views.
In and Out of Twitter Native Video
Twitter has announced its essential video services for a year and launched recently this year 2015. It was going to provide the various native video ad services like in-feed ads, search ads, and different widgets for the marketers in special. The native video ads allows the brands to promote their content in different formats along with the videos, images, infographics, music and many other types of media on its platform. The platforms are going to the native video ads as they have good integration visually with the publisher’s way. Twitter Native Video workflow can be obtained here.
Twitter Native video specs
- The Twitter platform was allowing the users to record edit and share directly on the service networks. It didn’t reveal its further step towards the native video services.
- It also allowing the users to enjoy the personalized timeline along with the highlights of relevant tweets.
- It supports MP4 and MOV formats and didn’t accept the Youtube videos
- Also provides analytics
Twitter native video length
- The present native video on Twitter platform enables the videos with a limit of twenty seconds video. It can be hosted the videos up to ten minutes.
- The video view can be counted if the user have watched for three seconds
Twitter Native video size
- The native video size was kept maximum to 15MB and must be checked during your upload
- There is no limit on the file size but, there is no option for editing and scheduling the videos and better to keep at max limit of 15MB to avoid mistakes.
Twitter Native Video upload
- Twitter users can upload up to 30 seconds via Twitter API
- The media that is uploaded must be compatible with the Twitter native video ad formats
Twitter Native Video ads
- Promoted video ads on Twitter allowing the advertisers to upload the video using different keywords, tags and demographics directly.
Twitter Video Cards:
Twitter refers to content-rich tweets as cards. Each card provides a different type of content and has different meta tags associated with it. The player card is designed to enforce your videos. So if you use video from YouTube, tweet the post with the URL of YouTube video, and you’ll be fine. The basic steps to deploy are:
- Unzip the contents into a publicly accessible path on your website
- Open the page.html file and ensure the twitter:image, twitter:player and twitter:player:stream values point to your server and file locations
- Update the content that you’re pointing to (don’t use the sample video, please!)
- Ensure all paths are specified as secure (https://)
- Test your URL
Conclusion
Presently the native video advertising is the trending concept in the video marketing world and each marketer or advertiser are giving preference to go up with the native video ads.
