Mobile Video Platform CEO

LoopMe Mobile Video Platform CEO – Stephen Upstone Interview

Tell me something about your company, LoopMe, and the platform.

LoopMe is a global mobile advertising platform specializing in mobile Video. We use artificial intelligence and data to optimize campaigns and guarantee excellent results for advertisers on mobile web and in-app. These campaigns are run across both mobile and tablet in a variety of different using all video formats on the market, including native Video, pre-roll, HTML5, and vertical Video.

LoopMe Mobile Video Platform
LoopMe Mobile Video Platform

Why is Native Video the future of content marketing?

Native Video provides a perfect opportunity for marketers. It produces exciting and engaging content that integrates branded content into the user experience. Recent studies have shown that while the banner has become less and less popular for marketers, both native and Video are on the up. Video is an exciting space for mobile advertising as devices become more extensive, with better screens and software capabilities. LoopMe allows marketers to see high-quality ads in the right places and environments.

What to expect shortly about Video Data Management platforms?

Two thousand sixteen looks set to be a tremendous year for LoopMe is going to be an exciting year for LoopMe and the advertising industry as a whole. Both the creative and data management teams are. Our innovation teams are continually creating fantastic, developing new formats with content that make ads more exciting, engaging, and interactive for consumers., safe in the knowledge that these ads will serve the proper devices at the right time.

Just as excitingly the development of Artificial Intelligence, the latest innovation to impact the ad industry. No longer reserved for science fiction movies, AI and machine learning allow marketers to reach the right audiences they didn’t even realize they had the right time in the right environment. AI Optimization uses existing data points to identify trends and engagement drivers and implement learnings on each campaign. , extrapolating results, before returning these results into the drive. Rather than only discovering these results retrospectively, LoopMe’s AI means campaigns can be optimized in real-time, leading to better VCR and CTR results delivered during the campaign’s run. Campaign.

As users embrace more connected devices, the number of data points expands, allowing LoopMe to offer even more precise targeting and better optimization. On top of this, as time progresses and LoopMe grows, the number of data points available will only increase. That means LoopMe will start seeing even better optimization results in the future.

Tell me something about Video’s monetization and your LoopMe platform.

Mobile Video is the fastest-growing digital advertising format and for a good reason. Until recently, Video didn’t seem like a viable option for marketers on mobile, who favored the more condensed and punctual banner. More recently, however, advertisers have seen how valuable Video can be. Video can give consumers a more complete and immersive brand experience, all from their most personal device palm of their hands. Advertising leads to higher engagement rates and better campaign results for advertisers, particularly compared to banners or static formats. Video advertising also supports publishers as advertisers often pay higher rates for premium video inventory than a banner. Video advertising also gives publishers more excellent financial opportunities. Rates for video inventory can invariably be higher, and when advertisers are willing to pay more for a better advertising opportunity, the situation means both parties benefit. LoopMe’s full suite of video formats takes this one step further by having the technology to monetize any publisher site – no matter what content they have, be it editorial, video-based, or otherwise, there is the opportunity to host fantastic advertising content. They can host video advertising, which complements their offering.

How can Users benefit from LoopMe?

Loopme is continually striving to deliver new and exciting creative formats positioned in front of relevant users and audiences. By improving advertising targeting through artificial intelligence, LoopMe ensures users are not targeted with adverts that are not engaging or relevant. By providing high-quality advertising, publishers can fund their content, ensuring users can access these resources for free. Loop Me strives for new and exciting creatives placed directly in front of suitable going through a transformation process and serving relevant and inspiring content. Publishers, especially news outlets or apps, need revenue streams to avoid putting up paywalls, and engaging and engrossing advertising means that this doesn’t happen. Creating this content is exciting, as it says wins all around!

Visit: www.loopme.com

Thank you, Stephen Upstone, for Sharing your thoughts with ReelnReel.com users

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