Live streaming is becoming the next great thing for the marketers with the arrival of Meerkat and Periscope type of applications. The live streaming or live broadcasting with the real time interaction allows the advertisers and brands to get good exposure and allows them to converse with the people live in a real time. There is a great competition between the periscope and Meerkat today. These live broadcasts are very innovative and allow the audience to get connected in real time and make their comments and opinions on the live event. The marketers were turned their eye on live streaming video advertising as a medium to reach the audience online.
Live broadcasting and live interaction is very different experience when compared with the previous broadcast watching. The live events are the most viral wordings that audiences are showing their interest towards it. It is general human behavior that everyone likes to watch something that was occurring now at real time than the previously happened things. This is the main concept that marketers are targeting today.
So marketers are connecting with the live broadcasts and including in their video marketing strategy. The smart brands have already connected with the live streaming videos as it is very easier to build the network of audience with consumers. So many brands have started broadcasting and connecting their consumers with the live events, Product launching occasions and promotions and much other type of events live and testing their potential across the web.