The video has become the primary way of communication. YouTube is the largest search engine after Google that people use to find about stuff and to get information. This is not different for farmers also. Most farmers who are not interested in going through texts prefer acquiring the information they want via media. Reports say that YouTube is the place where farmers look for the information of products, services for farming.
Farming sector is using YouTube effectively. The marketers of farming products and services are using YouTube to promote themselves. The videos satisfy the mindset of the farmers who prefer watching than to listening or reading.
Farmers can use YouTube channel to post the farm related content. The videos can capture everyday jobs on the farm. Other farmers can get to know what the other farmers are doing on their fields in these videos. Demos of new farming equipment can be posted so that the farmers understand how the new equipment works.
We are now seeing the trend of many agriculture businesses starting YouTube channels to promote their services and products. These channels are becoming a success which can be understood by the number of views the videos related to farming are receiving and the subscribers for these channels.
Farmers who are looking to buy some equipment such as tractor and want to know the features can see the product overviews videos on YouTube. They can get expert tips on things to do on the farms to increase production.
YouTube gives an opportunity for the farmers to learn new things about farming techniques, equipment and the information about government policies, welfare programs etc. One of the largest search engines in the world also gives the opportunity for farming business organizations to broadcast their brand and engage with the audience.