What is the most popular internet activity in the world?
It is the online video consumption. Digital video advertising is also growing and only in the USA, it is projected to reach 14 billion in the coming three years. Video marketing is a factor in expanding the market.
Total video advertising percentage share in the online video consumption in the US grew from around 9 percent to 38 percent in just four years, that is until March 2014.
Studies proved that consumers do not like online advertising may not be all but most of them in the world. Ad-blocking software has been installed by around 200 million internet users worldwide. Millennial who have ad block software range from around 34% to 63%.
The online click through rate of video ads is 0.6% and consumer says that they do not click the ads because they do not trust most of them. Even then the marketers continue to spend heavily on video ads.
According to studies, video ad of one-minute duration is equal to 1.8 million words.Users can recall a video ad that they watch a month ago. Video ads are the most trusted promotional tools for many consumers.
Video ads are also shared by the consumers with others. Around fifty percent of the users take some action after watching a video ad. All these facts are encouraging the marketers to adopt video ads for their businesses.
Digital Video Advertising in Europe – Facts and Statistics
More than 77 million people have ad block software installed and this is around 35% increase from last two years.
Digital advertising growth rate is different in different nations in Europe. It is more in Germany, France and is followed by Italy and Spain.
The spending on search ads is diminishing compared to digital video ad spending. Mobile video ad spending is also rising rapidly in these markets.
Digital Video Advertising in Asia and Pacific – Facts and statistics
According to data available, the spending on digital video advertising in Asia and Pacific region was 3.7 billion US dollars in 2014 and is expected to increase to ten billion US dollars in the coming four to five years. Six in every ten dollars will be spent on digital video ads with a specific goal.
Mobile video ad spending in Asia-pacific region will account for around twenty percent of total digital ad spending.
Marketers in India are shifting their ad spending on digital video in India.
The online video market in India is expected to experience rapid rise. The growth is attributed to factors such as high-speed internet availability among consumers. Digital video consumption in Malaysia is lagging behind television which is the most popular medium.
Mobile video ad market is rising in Indonesia.
Digital Video Advertising in South/Latin America – Facts and Statistics
The digital advertising spending is expected to reach to 11.1 billion in Latin America in the coming two years.
The traditional media such as television is going to remain as a dominant platform in the region and the shifting of advertisers to digital advertising is comparatively slow. The mobile internet video ad is also expected to rise slowly as the mobile internet audiences are growing fast.
Most numbers of digital video ads in Latin America are served specifically for mobile screens.
Studies revealed that videos are consumed more on smartphones, laptops and followed by traditional television sets.
Businesses all over the world are moving towards digital video advertising and it is no surprise that the video ad spending is increasing rapidly. Marketers love to know the statistics of digital video marketing.
Understanding the statistics help to create a more effective video marketing strategy.