Facebook is everywhere and in every which way has come in as a rival to YouTube. It has used its social networking platform to introduce videos that are viewed every day by millions of users. It has capitalized the online space just like YouTube has done over the past year or two and has set itself at a position where it can not only play videos but also suggest relative videos to the one that you’re watching. Watching a YouTube video can do just that. You end up with just a piece of information in your head. But when compared to watching it over Facebook, YouTube cannot so easily share the video with your friends, even on the Google+ list.
But how does one get a hang of what Facebook video can do and how it can influence a user to a particular business? The answer is in the text below.
- Your videos will play automatically in News Feed, Native videos start playing immediately as people scroll through their Feed.
- Your videos will have view counts, Public videos from people and Pages will now show view counts to help people discover them.
- Focus on quality from the first frame, Since videos auto-play silently in Feed, you should lead with imagery that will catch a person’s eye from the very beginning.
- Premier exclusive video content, Post exclusive video content to your Page to reward them with something that they can’t get anywhere else.
- Use a call to action to invite people to visit a destination of your choice after viewing your video on Facebook, such as a website, where they can learn more, watch more, or purchase something.
- Tag the Pages of people that appear in your video or that you want to make aware of your video to drive up organic distribution.
- For each video you post to your Page, you can view metrics like video views, unique video views, the average duration people viewed your video and audience retention. These metrics are designed to help you learn what’s resonating with people and tune the length and content for your video audience.