While the whole world tries various techniques to promote their YouTube videos, little did people know that the platform that hosts the majority of the world’s videos on it can also be a marketing platform in itself?
Don’t Be Shy: Speak directly to YT community and ask them to subscribe! Use Video Descriptions and Banners to encourage users to Like and Subscribe. Eable Comments on Video Pages (you can always delete comments or block users). Use Playlists to group your content by theme, this makes it easier for users to find videos on your channel. Engage your audience through shoutouts, comments, subscriptions, and by asking questions or soliciting ideas. Encourage Contests. Use eye-catching titles.
Once you’ve fully optimized your videos and channels there are multiple ways for you to promote your videos on YouTube in order to reach and attract new audiences and fans. Promoting your videos with Fan Finder and AdWords for Video allows you to connect with audiences that might not have found your channel otherwise and helps convert existing viewers into long-term fans.
Fan Finder is a tool that allows you to provide a video ad that tells viewers about your channel. YouTube will then run this as an ad before other videos across YouTube.com at no cost to the creator. We want to help you build an engaged, sustainable audience! Fan Finder promotions target viewers most likely to love your videos and watch over and over again. YouTube finds your potential fans by using signals from viewers’ activities on YouTube: other channels they watch and engage with, their existing channel subscriptions and their engagement levels with different types of content.
In addition to Fan Finder, AdWords for Video allows you to promote your videos and your channel with the TrueView family of ad formats. Get started by creating an AdWords account at adwords.google.com, create a new “online video campaign,” set a budget, and use the strategies below to create an ad and target an audience.