Video is the best form of advertising and marketing to go with. Businesses from startup to big business are following the video marketing as their marketing strategy to go with. Many small businesses have already made their tactics on the Youtube platform for their marketing. Today the marketers are turned towards the format and optimization of their video marketing which can fit into the smart devices. Here comes the mobile video marketing era in which everything turns mobile friendly.
Marketers are going with the pulse of audience and them mainly targeting the technology to reach the potential customers online. In such a way as the mobile usage had rapidly increased in the world and various applications have improved and developing for the business and the users. So, marketers have totally switched to mobile advertising and marketing along with the generalized approach.
What is the impact of mobile video marketing and what are the general practices?
Mobile video is the most effective form advertising today and we can conclude by the following things
Mobile video marketing has achieved highest click through rates and the viewers have also an option to skip the video which make them comfortable and as well as interested to watch that particular commercial in their free time.
Length of the Ads
Viewers are feeling more interested in the ads that are not able to skip because they are attractive and short in length with thirty seconds. This made the companies to go with short length commercials and succeeding.
Frequency of Ads and Engagement of Audience
By using the mobile as advertising medium, marketers are successful in gaining better engagement from the audience. And it was noted high during late nights.