ASMR videos are all the rage on YouTube these days. Chances are, you’ve come across one or two yourselves. But what are they? And what’s the appeal? ASMR is a response described as a “tingling sensation in the head, scalp, back, or other regions of the body in response to visual, auditory, olfactory, gustatory, or textual stimuli.”
In short, it’s a pleasurable feeling that is triggered by certain sounds and images. So why do people watch them? Some people find them relaxing and calming, while others enjoy their sensory experience. No matter the reason, ASMR videos continue to grow in popularity!
ASMR videos have been around for a few years now, but they’re just starting to gain attention. If you’re not familiar with ASMR, it stands for ‘Autonomous Sensory Meridian Response.’ It’s a sensation that some people experience when watching certain videos or listening to certain sounds.
The most common response is a tingling feeling that starts at the top of the head and spreads down the spine. Some people find these videos incredibly relaxing, while others are simply interesting. If you’ve never experienced ASMR before, I encourage you to check out some of the popular channels and see if you notice anything strange or unusual about them. Chances are, you won’t be disappointed!
Autonomous Sensory Meridian Response Videos or ASMR are a genre of videos that captivate the internet users. These videos give a comfortable and relaxed feeling to the brain, some people say. Some say these type of videos make them feel happy and sleepy. Most of the users watch these types of videos before going to bed.
People say that ASMR is like a mild electric current. It is triggered by audio or video exposure. The sound is the key element in most of the cases. Though there is no scientific explanation on how ASMR works, significant people are claiming that they have experience autonomous sensory meridian response.
ASMR video content is unique. While the videos on the internet are usually associated with the visual content, these videos are sound-oriented, and millions are watching these videos. ASMR is a growing trend. ASMR or autonomous sensory meridian response is the sedative and relaxing sensation that begins in the scalp and moves down the body. It is also known as the brain massage and is created with whispers, crackles and accents.
ASMR video content is increasing on video-sharing platforms such as YouTube. There are more than 5.2 million ASMR videos on YouTube. Two years ago the searches for ASMR videos on YouTube grew to more than two hundred percent. A very successful ASMR video can get millions of views from all corners of the globe. It is also found that more than half of the searches for this video come from mobile.
Whispering, crisp sounds, repetitive movements and smiling are the triggers for an autonomous sensory meridian response. ASMR videos of various types are available online. Some meant to create tingle sensation by tapping on objects, crinkling noises and repeatedly saying some words or the water sound falling in a bottle. Some other videos have relaxing sounds to help the listener fall asleep.
ASMR artists upload a vast number of videos on YouTube channels. It is believed that the feeling of ASMR releases dopamine in the brain which regulates emotional responses and creates a pleasurable feeling in the body. It is also proved that insomnia problem can be reduced with ASMR. With tension, the pressure increase due to changing lifestyles, more and more people are trying to get relaxation through these videos.
It is not easy to find the apt ASMR video. Things to consider are the popularity of the video, the trigger used in the video, reviews, polls and opinions and the audio and video quality. To get the maximum benefit from ASMR videos the user needs to wear headphones.
Even brands are making use of ASMR video trend to market their products. KFC created a video with munching sounds and Pepsi with the sound of carbonated bubbles rising. ASMR is getting buzz as the next big thing in marketing. The question that should marketers take an interest in ASMR arises and it is said that, since ASMR is now the trend, more numbers of consumers are going to watch these videos. Discuss them in social media and advantage for brands is that this is actually not expensive. Thus using ASMR in their marketing strategy is attractive for the brands. However, they should check whether their product or service is a good fit for ASMR.
ASMR is here since 2010, and an autonomous sensory meridian response is a sensation that relaxes and gives a sedative sensation beginning from the scalp to down the body. This sensation triggered by placid sounds such as crackles, whispers etc.
Some people addict to some voices to for relaxing. ASMR videos are the best YouTube video to know about some incidence to relax our brain. If a video is not labelled that comes under the category of ASMR video. ASMR videos are trending now for relaxation.
Heather Feather is an ASMRtist and his YouTube channel has more than 405,353+ subscribers. Another name associated with ASMR online is Bob Ross. These people are creating videos that create ASMR effect. There are said to be more than 5.2 million ASMR videos on YouTube. And these videos have fans across the world. The search for ASMR grew by two hundred percent in 2015 and is still growing.
In total searches for ASMR videos, half of the searches are on mobiles. Even brands are taking advantage of this growing trend. KFC created a YouTube video in which George Hamilton enjoys the sound of fried chicken at KFC. BBDO also created a video for Dove Chocolates. Irrespective of the fact that how ASMR works, there is engaging and growing audience for this and brands can get benefit from it by using it in creative ways.
YouTube is the major source for ASMR videos. Other sources are ASMR SubReddit, SootheTube, ASMR Hub, ASMR Studio, Tyngil, and so on. With increasing stress levels in this modern life, the quest for new relaxation techniques has become desperate. ASMR videos are where the search ends. It is the latest YouTube craze. Whispering is the common trigger of ASMR, and the viewers say they experience safety, calm and joy feelings after watching these videos. There is, however, no scientific evidence.
Autonomous Sensory Meridian Response (ASMR) Video Tips
- Assemble the right equipment
- Research your triggers
- Pick a single location
- Create a schedule and stick with it
- Invest in a microphone
- Become an actor
- Break the rules and experiment!
- Don’t try to sound like a popular ASMRtist
- Keep your background noise to a minimum
- Avoid excessive whispering
- Pay attention to lighting and camera angles
- Edit the tag information on your videos
- Use crisp audio recording and close up shots (optimal 3 inches from face)
- Include a verbal cue for the ASMR
- Have good lighting, no shadows, and minimal makeup
- Dunkin Donuts Keto Iced Coffee
- Turn on Soft Sounds
- Use “Unsuspecting Whispers.”
- Take advantage of Lighting
- Keep the Camera Hold Still
- Use Natural Props
- Create a Safe and Comfortable Feeling
- Begin with a Blank Slate Before Adding Sound Pieces
- Make use of Instructions and Tours Videos
- Be engaged
- Make your own videos
- Talk about something you love
- Prepare for filming in advance
- Do a tutorial
- Talk to the camera
- Whisper when you speak
- Have a good camera and microphone
- Have a quiet location without background noise.
- Use sounds that are low and soothing
- Vary your camera focus
- Wear close to no make-up
- Make a video plan
- Keep your volume up, and background sounds low
- Make the title descriptive
- Use keywords in the text of the video
- Keep the subtitles informative and easy to read
- The whispering technique
- Makeup tips
- Use a camera with autofocus
- Keep the focus on you
- Record in a quiet space
- Play one sound at a time
- Don’t touch your face or hair
- Don’t use a script
- Post every day
- Take time to reply to comments
- Get friends and family involved
- Alert all the relevant YouTube channels
- Rest your chin in your hand
- Create a recognizable and consistent setting
- Use props
- Use natural sounds and on-screen typing
- Choose your words carefully
- Practise your techniques
- Record multiple times
- Create a calming and peaceful atmosphere
- Be natural
- Record at A High Frame Rate or FPS
- Optimize the lighting
- Close-ups and personal space invasion are a must
ASMR promises personal positive experience. It is sometimes described as a form of mediation. Many believe that it is a great way to take a break. ASMR videos including those created by the brands are available online. Growing interest among consumers about ASMR is that these videos are easily accessible online and these promise relaxation and exciting experiences.
Conclusion:
ASMR videos are a great way to connect with your customers emotionally and create an intimate connection. The sense of intimacy and trust built through ASMR videos can be translated into sales for your business.
We have experience creating successful video marketing campaigns for businesses of all sizes and industries. Contact us today to learn more about how we can help you reach new heights with your online marketing efforts using the power of YouTube!
