There is a steady increase in a number of advertisers adopting the programmatic video. This is using of software to buy digital video ads. Real-time data is used to show the right advertisement to the right audience at the right time. Having a programmatic video advertising strategy by adapting the changes in the digital marketplace, help to increase the effect of the performance of programmatic advertising.
1. Focus on mobiles. More and number of purchases is going to be through mobile shoppers.
2. Try to acquire new customers on mobiles.
3. Instagram is one place to acquire customers. Instagram is the fastest growing social channel for the advertisers.
4. Define the key performance indicate for the campaign.
5. Consider programmatic video campaign as a direct response marketing tool.
6. Measure the viewability of the ad, video completion rate and engagement metrics.
7. Define whether the programmatic video advertising is an engagement strategy, measurement strategy or to target the audience.
8. Define the ultimate goals of the strategy and measure the video ROI.
9. Use the demand side platform technology for programmatic buying and campaign delivery of video ads.
10. Another strategy that must be followed is to establish preferred video media partners.
11. Build relationships with the video media partners.
12. Good relationships with the video media partners help in procuring inventory for the best price.
13. Do not deal with the video publishers who could not prevent ad fraud.
14. The programmatic video buyers must ensure that the placement of the video is proper so that it gets good viewability rate.
15. Size does matter when it comes to getting good user engagement for the ad.
16. A bigger video player will give a better chance of user engagement.
17. Monitor the performance of the video advertising.
18. Look at key metrics such as ROI to ensure that the data vendors are supplying you with the data required by you.
19. Programmatic video advertising gives the buyers big advantages and this is the reason there is growing number of marketers shifting to this strategy.
20. Use the specific audience characteristics such as age, gender and others to target special audience.
21. Choose the programmatic software that gives the insights of the campaigns.
22. Choose the best demand side platform as this is the path to programmatic.
23. The demand side platform must be transparent.
24. The develop a programmatic video ad strategy ask yourself some important questions like your goals.
25. Some advertisers may want their customers to change the way they think about the brand.
26. Programmatic video ad strategy is very effective but it should be used correctly.
27. Ask various questions to your programmatic partner.
28. Understand the technology that you are using for the programmatic video ad.
29. If your goals are minor, a demand side platform will be enough.
30. If a company wants various opportunities, then go for a multi-platform approach.
31. Creative is crucial for programmatic video advertising strategy also.
32. Programmatic video advertising strategy cannot be same for all the brands because the objectives are unique for every brand.
33. Understand the market and use the data to custom made the solution.
34. The programmatic video strategy must be planned carefully and explain to the teams that they should speak the same measurement language terms similar to you
35. Have a clear communication with the team who is planning the programmatic video ad strategy.
36. Utilize the advantage of increased levels of interactivity and measurability offered by programmatic video ad.
37. Measure the success of your programmatic video advertising by measuring viewability.
38. Understand that user engagement and business outcomes are the best measurements check the success of programmatic video advertising.
39. Address the millennial audience directly on smartphones and tablets by using the suitable marketing tools.
40. Invest in programmatic mobile video ads.
41. Programmatic mobile video ads help maximize the ad impact.
42. Have the information about the mobile users and serve ads accordingly.
43. Use the programmatic technology to use the first and third party data to target the right audience.
44. Use the programmatic capabilities to optimize the campaigns to get maximum results.
45. Use the programmatic video ad, not just for direct sales but also to increase brand awareness.
46. Also use the traditional television for programmatic video advertising.
47. The marketers should evaluate the customization of automated features.
48. Test the segments of an ad by sending test phrases or images and check which of these are leading to conversion.
49. Be aware when networks which are unfamiliar add tags to prevent ad fraud.
50. A good programmatic video ad strategy should be a combination of creativity, technology benefits in creating a good experience for customers and the budget parameters.
Programmatic video marketing strategy empowers the ad teams to focus their efforts on engagement. Brand marketers can enjoy the fruits of programmatic wide advertising by educating themselves about this tool.