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20 Fascinating Facts & Figures about Social TV

20 Fascinating Facts And Figures About Social TV

Social TV is about the audience, not the content creator. The conversation about the content is often more important than the content itself. Social TV is not a thing (or an app or an industry) at all, but a behaviour, a new way of watching television. To be more precise, social TV turns the decades-old relationship between viewers and content providers on its head.

Here are some astonishing facts and figures about Social TV that you might find interesting.

  1. By 2020, social TV will be a basic part of the TV experience. Part of the audience will actively participate, and the rest of us will be influenced by it.
  2. 86% of Tablet owners simultaneously use tablets while watching TV.
  3. 88% of smartphone owners simultaneously use smartphones while watching TV.
  4. Connecting with other viewers, seeking additional information, interacting with or influencing content and also analysing it are some of the main drivers for Social TV.
  5. 62% of people use social networks and forums while watching TV on a weekly basis.
  6. That was an 18% increase from 2011.
  7. 51% of those who post on social media while watching TV say that they do so to feel connected to others who might be watching.
  8. 56% of viewers post about comedy shows.
  9. 46% post about reality TV shows.
  10. 38% about sports and 26% about news channels.
  11. 71% respondents who had seen social impressions about TV shows
  12. Respondents who watched more LIVE TV to avoid social spoilers are about 27%.
  13. 17% have started watching a show because of social impressions.
  14. Consumers are now browsing the web, emailing, shopping, accessing social media while watching TV
  15. 24% of Tablet users in the UK use tablets while watching TV.
  16. 24% of smartphone users in the UK also use smartphones while watching TV.
  17. The average social TV user has more than 500 followers on Twitter
  18. The use of social TV applications has tripled in a short period of time and now represents more than 10 million monthly active users.
  19. Whether it is debating politics with those next to you, or taking in commentary, the conversation is becoming more interactive by the day.
  20. Texting, tweeting and calling friends are now the stand-out ways that people participate in watching television.
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